Knights News Challenge Winners

Welcome

Thank you for your interest in the Knight News Challenge. The contest for 2008 has ended.

The Knight News Challenge is a contest awarding as much as $5 million a year for innovative ideas using digital experiments to transform community news. Last year’s winners included a diverse collection of 33 individuals, private and public entities, ranging from MIT to MTV. Knight Foundation plans to invest at least $25 million over five years in the search for bold community news experiments.

2008 Knight News Challenge Update

The decision-making process has concluded. Seventeen projects have been chosen. The 2008 winners will be announced at the Editor & Publisher Interactive Media Conference in Las Vegas on May 14, 2008.

Click here for more information about the Knight News Challenge.

Explota El Voto

Primary Contact Name

Mr. Fred Sotelo

Describe your project

Our project is specific to empowering U.S. Latinos with relevant bi-lingual news, updates and information focused on increasing voter turn out at the election polls. Our hope is that the greater community is equipped with the insight of “Project Based Living” our notion of gaining the awareness to impact issues that affect them. Understanding the digital divide in terms of ethnic communities, our strategy will be to integrate both traditional media with web 2.0 technologies to deliver real-time news from a holistic approach that will include everyday people’s perspectives along with quality reliable sources. People will go to where they are comfortable and feel secure with information, we will provide this outlet. ONLINE, we will use www.explotaelvoto.org a mixed use web 2.0 site that will integrate a social network, and video content platform to include news, blogging, debates and forums for US Latinos to express themselves, share and communicate news and ideas along with our army of community reporters. OFFLINE, we will utilize traditional TV, we have secured a relationship with LATV television the fastest growing bi-lingual network that reaches Latinos in the US contingent on funding to promote our grassroots and voter awareness efforts built around up to date information that addresses issues that affect US Latinos. Under the leadership of Fred Sotelo and direction of Rick Najera VP of programming-LATV, Explota El Voto will be producing and launching a special election segment with LATV, along with a 12 episode “Explota El Voto” reality show that will allow our correspondents to interview civic, community, business leaders and youth in reference to real issues that affect Latinos in the US from immigration, health to education across both LATV’s TV network and EXPLOTOELVOTO.org in Key Latino Markets off line that include Los Angeles, Houston, New York, Chicago, Miami, Orlando, San Antonio, Albuquerque-Santa Fe, Boston, Corpus Christi, Denver-Boulder, Hartford-New Haven, Laredo, Monterey-Salinas-Santa Cruz, plus new

Primary Contact Email

Organization or Business Name

Urban Latino Development Corporation

Who would want to use it and why?

US Latinos and those interested in US Latinos. We will create a sense of community in terms of perspective and interactions. The internet and technology are the next generation civil rights issue, the lack of inclusion in workforce development, training, access, and fair representation of content delivery and content production is no different today than traditional print and electronic media in the past. There has been an absence of backline programmers, producers, writers, personalities, ownership, etc….The need we will fill is simple: we will outreach to the U.S Latino community holistically as well as bring the communities perspective to life and leverage 2008 election year as the centerpiece for news content.

Why are you the best person or organization to develop this project?

Because I am a ‘Social Entrepreneur in Action’, committed to making it happen.” --Fred Sotelo. With over 20 years of business and activism as benchmarks of Sotelo’s life, he was 15 when he started his first business, Sonic Sound, a disc jockey business. As a student at SDSU, Sotelo’s activities included recruiting high school students to pursue a higher education and in 1991, he co-founded TRIBE (Training Right in Business and Education). The mentoring program involved at-risk middle school nd high school students in the San Diego Unified School District. As an activist, and community and civic leader Sotelo currently serves as chairman of the board of Casa Familiar a non profit community development organization. In addition, Sotelo also co-founded Explota El Voto, a nonprofit, nonpartisan voter outreach effort to inspire young people in disadvantaged communities of color to find their voice through civic engagement. His personal commitment and passion for giving back to his community by mentoring and motivating urban at-risk youth populations continues to be a personal driving force. Professionally, Fred Sotelo is the President and CEO of Toltec Media, a strategic marketing and promotions niche firm with enterprises focusing on ethnic-urban segments and online solutions utilizing cause-related marketing partnerships. Sotelo’s unique insight into the Urban/Latino community and his original and creative approach to market penetration utilizing relationship marketing and signature events, have been instrumental in delivering highly integrated marketing communications campaigns and online systems that have improved customer satisfaction, attendance/traffic, and overall marketing effectiveness on behalf of clients. With national accounts including State Farm, the National Council of La Raza [NCLR], The National Society of Hispanic MBA’s, [NSHMBA] Brinker International, US Bank, and the ALMA Awards to name a few. Today, Toltec Media under Sotelo’s helm has emerged as a sought-after practitioner of highly effective guerrilla

U.S. State

CA

Country

United States

What potentially bigger thing might happen if everything went perfectly and the stars all aligned?

The potentially bigger thing that might happen is the unleashing of a social movement propelled by a Latino community civically engaged and empowered to affect their future. What else big and unexpected? That as a result of the momentum being generated by Explota El voto and the ancillary activities a key presidential debate would take place. Imagine the candidates debating during an Explota El Voto produced event…where Hispanics would be the main audience and candidates would be presented with the documented issues of a community of color poised to continue to play a significant current and future role in this country. Asking the candidates their platform and how they would address the various social and economic concerns of the millions of Americans of color…and be aired/televized across mainstream networks…giving a voice and bringing Latinos out of the shadows of social and economic disenfranchisement by reaching our goal: to create a movement of like minded individuals, groups, and organizations that will share and distribute information to promote civil engagement, voter awareness and activism among Latinos in the US. We are on the verge of changing history. We feel that a better America starts with fair representation and the right of “one person equals one vote” being fundamental to achieving equality. We will encourage people to invite others to join EXPLOTA EL VOTO and together [we can] make a difference today. EXPLOTA EL VOTO hopes to see the increasing population of Latinos reflected at the ballot box in November 2008 and represented in mainstream America, as a result. Social empowerment starts with an awareness that is relevent to the community. Our approach is to work from the ground up and execute a grass roots civil engangement movement in the US Latino community. Our key vehicles are going to be integrated via 1. LATV 13 episode reality television series Explota El Voto in 25 major Hispanic Markets that include the big three Los Angeles, New York and Chicago. 2. A bi-lingual trusted dynamic user genera

How will you be able to measure whether or not your project has really made a difference?

We will measure in various formats—but specifically in a qualitative and quantitaive models. Qualitative: increased particpation [engagement] of Latinos in on/offline forums, events and LATV Explota El Voto reality show viewership… potentially we estimate that via our 13 week series on LATV nationally along with online efforts of www.explotaelvoto.org and youtube.com viewership we have a potential 9-13 million homes that we will have reach to and if we have a 2% viewership, would result in 180,000-260,000 homes reach each week. Most importantly, our goal is to go beyond the linguistic approach of dominate spanish language coverage, media placement, etc and truly implement a bi-lingual strategy with an inter-generational approach. Recognizing the diversity of Latinos in the Uniteds States in terms of acculturation and thought. Explota El Voto will utilize its tools of realtime news postings, and feed back loops that will allow us to respond to various needs and identigy gaps. We will create mechanisims to review and document activities. Last, we will utilized part of our funding to publish a Research Journal of year long campaign with both theroy and measured outcomes. Quantitative: By the number of new and unique registered voters enlisted and tracked through the online and offline systems…

Requested amount from Knight News Challenge

$1000000

What unmet need does your proposal answer?

There is a need to provide unique communication and interactive vehicles to express the Latino voice. Our proposal will go beyond what every one else is doing and expand on an integrated bi-lingual, generational strategy, including tradtional media , web 2.0, integrated with traditional grassroot organizing. Two big gaps in creating social impact in the U.S Hispanic community are a lack of financial resources and utilization of technoloy. We believe that in order to create change there is enough room for a hundred more organizations like Explota El Voto and our approach will be to enable others with “Human Resources” to learn and do what we are doing, our system is going to be replicable. We will be using opensource technology solutions as well as including all of our resources as public domain. Last, we are working on creating a generational movement of civic engagement and the notion of getting involved in activities that influence your everyday life similar to the educational concept of PROJECT BASED LEARNING, we believe that everyday is PROJECT BASED LIVING and in order to develop and make it you have to participate.

Total cost of project, including all sources of funding

$1500000

What specific, unique opportunity do you see that will make this project more successful than others trying to fill that general

The opportunity lies in both the conceptual framework we are proposing and in the practical implementation of the activities. In essence, the approach, the strategies, the innovative spirit and the passion and conviction of those involved providing a platform to impact change for the Hispanic community is what will make this project more successful than others. In addition, the following specific strategies will be set up to support this vision: ExplotaElVoto.ORG- Bi-lingual Social Network web 2.0 site. Will have all the latest interactive community features of MySpace such as community journalist blogs, photos, instant messaging, alerts, peer 2 peer communications to be launched in February 08. “Explota El Voto…The Media Machine”: Explota El Voto will create interactive digital commercials, psa’s and ads from user community for targeted media partners and online properties to include coverage of news and issues, interviews, and sound bites of local community persons, celebrity endorsements encouraging the importance of voting and voter turnout. Street Teams: We deploy a strategy similar to those used by radio stations and record companies that includes heavy guerrilla marketing, face to face interaction and on site remotes that include high traffic areas such as colleges, retail outlets, concerts, clubs and special events. Online Voter Registration drives: Explota El Voto.com will present links to where users can access voter registration forms and information. “Explota El Voto Election Tour”: In 2008, Explota El Voto will have a “La Lucha” Street Team in select targeted cities in the Southwest United States, where we will organize events, create awareness, register voters and engage the greater Latino Community. There will be targeted campaigns in San Diego, Los Angeles, Inland Empire, San Berndino County, Las Vegas, Phoenix and select markets in Texas. They will include: Special events with celebrity and media tie ins, an aggressive email campaign and mini websites; Intense street canvassing with face to face mar

Expected amount of time to complete project (in whole years):

1years

How will people learn about what you are doing?

People will learn about what we are doing through word of mouth, online social networks [my space etc], offline and online media advertising, grassroots marketing, viral human relationship factor of the community taking intrinsic ownership of Explota El Voto. There will be a full blown media and marketing campaign deployed.

Do you have any other funding or investment? We’re interested in knowing who else is interested in your project.

Partnerships: We are proud to announce a number of key partnerships that will help us “Create Awareness and create content for the Explota El Voto Network” with a “Que Pasa!”-“Whats up!” And “My vote counts” - LATV – We have an MOU with LATV Vice President ofü“Mi Voto Cuenta” message. Programming Rick Najera, to cross promote our grassroots and voter awareness efforts. We will also be launching a special Explota El Voto 13 episode series with LATV, in more than 25 major Latino markets across the country, Explota El Voto and LATV will bring together young people and the elderly for “concilios” [councils] to discuss key issues in communities in a reality show format with Citiüreal people asking and answering the questions as our correspondents. . Group – Southern California VP of Commuity Relations Gustavo Bidart has expressed Citi Group’s commitment to undisclosed amount of financial support for 2008.

Are you working with anyone else to complete this project? If so, please give names and what they would do?

While this project is unique to us we will engage commnuity partners throughout the country to broaden our reach and penetrate communities. In addition we will engage street promotion teams to canvass and blanket communities with specific and powerful GOTV messages while educating people on the issues that affect their lives the most [ie health, education, jobs, environment, etc]. We have solid and synergistic relationships with national organizations and local non profits in most major Hispanic Markets.

Who else is working in this area? How does your work fit into the larger context of work in this area?

While there are online voter registration efforts underway such as Move On and others, the unique wraparound nature of our approach encompasses attitudinal shifts and social interactions as well as reality show type of viewership with ultimate goal of turning passive viewership into action…. We feel that our activities are complimentary to organizations such as NALEO, SouthWest Voter Registration, NCLR, MALDEF, LULAC in fact Explota El Voto can enhance others efforts based oun our mass media appeal and technology, our priority will be to include other CBO’s in our www.ExplotaElVoto.org social network as key VIP resources with each having their own mini sites in ExplotaElVoto.org. Last we will invite other organizations to be part or our trusted resource network for our army of social journalists, movement historians, and street promoters.

What do you guarantee will happen if you complete the activities in this proposal?

We guarantee that the manner of traditional GOTV [Get Out To Vote] campaigns and their established but predictable mechanisms will change forever once exposed to our robust holistic and multimedia approach in Explota El Voto. We guarantee that the Latino voter will have found an outlet, a portal, a community to inquire, review, research and self-empower to claim their stake in the American dream through embracing the notion of “PROJECT BASED LIVING” a way of life, working together, everyday, to make this world better for all.

What is the Knight News Challenge?

The Knight News Challenge is a contest run by the John S. and James L. Knight Foundation, which has earmarked $25 million over a five-year period.

As much as $5 million will be given away this year. Anyone can apply.

The goal is to spur innovation in the delivery of information and news using digital media.

Whether it’s election coverage, crime statistics, little league scores, road conditions or anything else; we’re looking for smart, innovative solutions that connect people with the news and information that matters to them most.

What kind of projects will get funded?

If you can say yes to every one of these, then your idea qualifies for submission:
Digital – Your idea uses digital technology (computers, the internet, cell phones, that sort of thing).
Innovative – Your idea is new and original. It’s different from what people have done before. You are, in some way, breaking new ground.
News/information – Your idea is about giving people access to what they want to know.
Timely – Your idea delivers news or information while it’s still fresh.
Community-building – Your idea helps create a sense of community among some group of individuals.
Limited geographic area – Your idea affects people in a specific area, which could be as big as a state or province, or as small as a city block. (If your idea is national or worldwide in scope, it must work at a regional level.)
Open Source – The inner workings of what you create will be visible to the world, so that others can take it and improve upon it. (Read more here.)

What is the process for applying?

The only place you can apply is here on the Knight News Challenge web site. No applications are accepted by mail, e-mail, fax, or any other means.

First, you take about 20 minutes to fill out a simple form that tells us the essence of your idea. If we think your idea shows promise, we’ll ask you to write a full proposal. (This is to keep you from wasting a lot of time if we aren’t interested.)

You will be asked whether you want your entry to be “open” or “closed.” If you choose “open,” then others will be able to read and comment on your submission.

Those who submit their applications and proposals in the open process are seeking the wisdom of the crowd to help improve their ideas and their application. They don’t care if others try to develop the same idea, or if others help them with their work. They get to revise their application based on public feedback. On the other hand, those who submit in the closed process are confident they have a good idea, and they don’t want public help developing it further. They are ready to be judged on their idea as it is when they submit it. Neither type of entry has an advantage with the reviewers, who simply are looking for great ideas.

The “entry” is the first step of the application process, and it is fairly quick and easy to complete. The “proposal” is the second step, and it is more detailed. You will be notified whether or not you make it to the “proposal” stage.

What is the Knight Foundation?

The John S. and James L. Knight Foundation invests in journalism excellence worldwide and in the vitality of 26 U.S. communities. Since 1950 the foundation has granted more than $300 million to advance quality journalism and freedom of expression. It focuses on projects with the potential to create transformational change. For more, visit www.knightfoundation.org.

What is the Young Creators Award?

The Knight Foundation places a high priority on engaging young people to shape their own future. For that reason, we have set aside $500,000 of this year's Knight News Challenge funding specifically for people 25 and under, and we have enlisted MTV, the world's premier television network for young people, as a partner. Your odds of winning could be bigger by choosing this category because of a smaller pool of contestants.

What is the maximum I can apply for under the Young Creators Award?

You may request up to $500,000. If you wish to apply for more, choose one of the other two categories.

The Continuum Project - Location Based Services for Web and Mobile Publishing

Primary Contact Name

Miss Fang Lin

Describe your project

The Continuum Project (CP) will use Mo'Blast technologies to help local communities establish an online presence. Mo'Blast Inc., an innovator in location-based technologies, has developed a scalable solution for the geotagging, aggregating, and distribution of multimedia content on the Web and mobile phones. The system (Mo'Blast), currently in alpha stage development, includes the following: a global landmark database; support for geotagging (latitude, longitude, altitude) of content in text, photos, audio, and video formats; a local search engine; distributed systems and distributed caching facilities for speed and performance; open APIs for third-party developers; and a low cost structure. Furthermore, Mo'Blast provides end-to-end transcoding and image processing services so that videos and images from different sources (Web cam, mobile phone, and video cameras) can be uploaded, processed, and streamed efficiently in real-time, on the Internet. The proposed Continuum Project will be a toolkit built on top of Mo'Blast. It will be free for non-commercial use. CP will provide a set of tools for a content moderator to create a channel (online community), assign it a location, define a locale (language and timezone), invite members, and assign write permissions. CP will also allow skinning of Web sites and adding/removing of tools and third-party widgets. Content creators will be able to submit content via smart phones and computers. Once published, channel content is accessible to members on Internet enabled devices. Community members can discover content by proximity (where I am), by channel, by tags, and by time. Alternatively, members can define a radar (area of interest) to see an aggregate view of all channel postings inside that radar.

Primary Contact Email

Organization or Business Name

Mo'Blast

Who would want to use it and why?

Schools, non-profit organizations, community advocacy groups, and city services will want to use CP to promote, inform, and engage their community members. To inform, the local police or a citizen watch group would want to set up a channel to alert people nearby, a crime has occurred. CP will have a proximity broadcast feature that allows the moderator to define a range of broadcast, such as 25 miles from a crime scene. People with radar set to that area, or has the “I'm here” feature turned on, will receive an alert on screen. To promote recycling volunteers and community groups, can use CP to landmark places to drop off batteries, old cell phones, computers etc. CP, therefore, is a tool for a community and a tool for a group of communities to exchange ideas and work together.

Why are you the best person or organization to develop this project?

Mo'Blast is the best company to develop this project because our expertise is technology. We are geeks. We know what kinds of problems can be solved by software since, in all likelihood, we have either solved it or have seriously thought about it. This is precisely the case here. We believe having developed Mo'Blast location-based platform gives us significant advantages over our competitors. We have, in our estimate, a 90% head start in the race. In addition, we have solved the two most difficult problems plaguing existing location-based service (LBS) solutions; scalability and cost. Current solutions cannot support growing number of users on a global scale without incurring inexorable cost or performance penalties. Mo'Blast has overcome those issues. Lastly we hope you would pick us, because we sincerely believe in the merit of our product and the benefits it will have to local communities.

U.S. State

CA

Country

United States

What potentially bigger thing might happen if everything went perfectly and the stars all aligned?

Socially, people will perceive CP as the place to find and bond with other locals who share the same passion. As a result, more people, especially the tech-savvy generation, would partake in local community projects became they feel empowered. Technically, the project will support millions of users and attract many third party developers to our platform. CP would popularize widgets on its geographical community platform similar to how Facebook spurs widgets development on their social network platform. Finally, Our APIs would be building blocks for future geospatial applications.

How will you be able to measure whether or not your project has really made a difference?

We will measure by popularity and effectiveness. Popularity is the easier of the two to track and it consists of be the following; the amount of Internet traffic, the number of registered users, the number of active users, the number of channels, the number of third party widgets, and the amount of content added per day. Effectiveness would require regular feedback from users and community moderators. We will actively encourage our users to help us improve our services by participating in Internet surveys and usability studies.

Requested amount from Knight News Challenge

$750000

What unmet need does your proposal answer?

We answer the need to reach people locally in a way that’s more practical, flexible, and powerful. It’s more practical than a typical Google Map mashup because it gives content the center stage. Content is searchable, portable to mobile devices, and can be archived. It is more flexible because communities can customize widgets to fit their needs. It is more powerful because content can be aggregate from more than one sources, in new interesting ways.

Total cost of project, including all sources of funding

$2000000

What specific, unique opportunity do you see that will make this project more successful than others trying to fill that general

Our unique opportunity is little downside risk. Our team has been quietly researching and developing our LSB infrastructure for over two years. We have a very complex, well-designed, feature-rich framework in place that others do not have. We also have a team of talented developers who are passionate about what we do. So much so, we have each invested our own time and capital in the success of this project. We know our efforts cannot be easily replicated. While we think our strength is the design of the solution; in the short term, our asset is rather intangible and hard to discern among our competitors. In the long run, however, the flexibility to add features, the lower cost to maintain and grow the system will win out.

Expected amount of time to complete project (in whole years):

2years

How will people learn about what you are doing?

We plan to launch two side-by-side marketing campaigns. The first will be a proactive campaign that targets student-lead social responsibility programs at MBA schools. We will select and contact 100 schools, like the Center for Responsible Business at the Haas School of Business in UC Berkeley, to introduce the CP toolkit. Our goal will be to invite students in those programs to use the toolkit and to assist local non-profit organizations in creating channels. The second campaign will be an ad campaign to lure people to our website. We estimate we will spend $10,000 on Google AdWords.

Do you have any other funding or investment? We’re interested in knowing who else is interested in your project.

No. We have not pursued any funding or investment prior.

Are you working with anyone else to complete this project? If so, please give names and what they would do?

No

Who else is working in this area? How does your work fit into the larger context of work in this area?

Jaiku (recently bought by Google), Loopt, and Plazes are some companies that come to mind in the LBS space. Jaiku has sharing of “activity stream” and is available on Nokia’s S60 phones. Loopt is a location-based social site. One can send messages to friends and track where they are. Plazes has sharing of activities at a location with groups. Our work fit as the next innovation in the LBS area. We introduce new algorithms, back-end design, support multiple channel aggregation based on a defined location, content discovery, search, and archive support that our competitors do not have.

What do you guarantee will happen if you complete the activities in this proposal?

With the funding we seek from Knight, we can guarantee a server farm to support 300 organizations, and cover bandwidth expenses for up to five million users for one year. Ultimately, we want to see our project become self-sustaining. Mo’Blast will commit to establish a Continuum Fund to help pay for future expenses. We will contribute a percentage of our ad revenue from the commercial release of CP toolkit to fund the non-commercial sites. Additional funding could come from sponsorship and advertisement on the non-commercial site on a need only basis. It is our intention to keep the non-profit channels ad free; however, we cannot guarantee this beyond the first year.

The MIT Museum Without Walls:Today, MIT; tomorrow, the World

Primary Contact Name

Professor John Durant Ph.D.

Describe your project

Once there were guidebooks; then there were audio-guides; now, we have the means within our grasp to create a revolutionary 21st century navigation, guidance and information system that will simultaneously serve and strengthen the wider community that shares a presence on the MIT campus. We propose to combine locative and WiFi technologies with a multi-media content aggregation system to create an electronic resource that will deliver location-specific, continuously updated stories to users’ hand-held devices. The near-term goal is to enrich the life of the extended MIT community by transforming the MIT campus itself into something approaching a locative wiki, to which all can contribute and from which all will benefit. The long-term goal is to create an open software system and content aggregation resource that other campuses and communities can use to create their own location aware guidance systems – a gift, if you will, from MIT to the wider world. The MIT Museum Without Walls will enable entirely new kinds of community life to blossom on the MIT campus. An individual walking through the campus will be able to explore MIT’s achievements, traditions and values; to contribute his or her own experiences for others to enjoy; and even to locate other individuals nearby who are willing to meet over coffee to discuss issues of common interest. In these and similar ways, the project will combine mobile technology with community building. The project will break new ground technically, by combining location-awareness, wireless hand held devices and the Web to enable users to contribute and access information flexibly as they move through complex indoor and outdoor environments; and it will break new ground interpretively, by creating a continuously evolving body of location-specific stories about everything from history to breaking news, collecting and making available the accumulating memories and experiences of an entire community.

Primary Contact Email

Organization or Business Name

MIT Museum

Who would want to use it and why?

We see two broad categories of users: the MIT community; and the wider community within which MIT is located. The MIT community includes students and their families, faculty and staff, and alumni. Within this community, there are many groups, including: Living Groups (e.g., dorms, fraternities & sororities); undergraduate and graduate student clubs and interest groups; and organizations supporting specific activities (e.g., publications, radio stations, academic and professional conferences). The wider community includes: academic and other professional organizations and individuals; commercial organizations (service providers, research partners, etc.); school teachers and students regionally and nationally; MIT’s neighbors in Cambridge and the Greater Boston Metropolitan Area; and travelers and tourists to the a

Why are you the best person or organization to develop this project?

MIT is uniquely well placed to support this project. The campus is small enough to be manageable but large enough to be of interest from the point of view of locative mobile technologies. In addition, the campus is equipped with an extensive WiFi network; it is the home of many research groups and labs with relevant technical expertise, including: the MIT Media Lab; the SENSEable City Lab; and 'Living the Future', an emerging inter-faculty initiative led by the School of Engineering. The MIT Museum is developing rapidly in pursuit of its mission to make MIT’s research and innovation accessible to all. Recent initiatives such as the Cambridge Science Festival (which included a unique 2-mile 'Human Genome Trail' through the City) and the opening of the 'Mark Epstein Innovation Gallery' at its headquarters facility are the beginning of an ambitious program designed to engage MIT more closely with its extended community – faculty, staff, students and alumni, on the one hand; and MIT’s multiple external audiences and visitors, on the other. MIT Museum Director of Technology Allan Doyle is an MIT alumnus (EECS, '80) who has been working in the field of open source geospatial systems for more than a decade, has developed open standards for web mapping and is currently working on GeoRSS and GeoJSON. Additional team members include: Associate Professor and SENSEable City Lab Director Carlo Ratti who holds a dual appointment at MIT’s Department of Urban Studies and Planning and the MIT Media Lab; award-winning author and broadcaster Bruce Gellerman, 3 time recipient of the prestigious AAAS science journalism prize. He is recognized as a pioneer in location aware content creation and currently hosts Public Radio International's environmental program Living on Earth; and MIT Museum Director and Adjunct Professor in the MIT Science, Technology & Society Program, John Durant, who is a specialist with extensive international experience in public engagement with science and technology.

U.S. State

Ca

Country

United States

What potentially bigger thing might happen if everything went perfectly and the stars all aligned?

Our fundamental goal is to alter the way individuals can interact with their cultural and social environment, with particular emphasis on science and technology aspects. Much as Web 2.0 social networking has changed the notion of interconnectedness among individuals, we aim to change the understanding of the relationship of place and culture. We believe MWOW is among the first to experiment with new forms of science and technology communication based on a holistic understanding of a specific community. MIT is a rich and complicated place with a unique culture. The experience of getting to know MIT is challenging, especially for newcomers and visitors. With MWOW we want to make a leap from social networking to cultural networking, from Web 2.0 to Culture 2.0. By way of example, those of us who are frequent travelers are literally dropped into different places on a monthly or weekly basis. How often do we yearn to spend the small amount of time at each location connecting to the local culture? We develop little tricks, like going to the same place for breakfast each day, learning a smidgen of the language, brightening at the merest hint of recognition by the locals as someone who is more than just a tourist. With MWOW, we hope to fast-track that experience. Our experience so far with the process of teaching digital storytelling is that the act of assembling personal and community stories, is itself a powerful community building exercise. Getting a group of people together, teaching them how to tell stories, and having them interact while they construct their stories provides an unparalleled bonding experience. If all the stars align, we will provide an example of how to strengthen a large, diverse community through the collection and telling of stories; and how to connect newcomers to the community to its culture. But more importantly, we will help develop tools that allow other communities (esp. other science and technology communities) to do the same thing for themselves.

How will you be able to measure whether or not your project has really made a difference?

We believe there are three key measures of success for MWOW. First, we want to measure the ways MWOW becomes part of the communal discourse at MIT. Do people talk about it, with it, and through it to each other? The intention is to create a kind of ubiquitous technology and cultural asset that is always present and available. Second, we believe that ultimate success is measured by the degree to which the project is emulated and adopted by other organizations or communities. We want to make MWOW a practical communication technology. While we hope this becomes a global phenomenon, we anticipate expanding initially into the communities of Cambridge and Boston. Third, we intend to measure the success of our own contributions to MWOW using the means typical to museum and visitor studies specialists.

* The first measure is the most difficult to create. Initially, indirect information about usage levels or communal awareness will be used. Ultimately, if we are successful, the community will take MWOW for granted in the same manner it takes electricity or telephone service for granted. The creation of content for MWOW will require extensive communal participation. We intend to develop instruments that allow participants to evaluate their specific programs, test their overall awareness, as well as educate them about the larger goals of the project.
* The second measure is a matter of testing, counting and review of the outreach programs we develop. For each software and hardware element, specific tests to evaluate the technology will be developed. For example, how quickly is the system able to determine user location? Does the system deliver the appropriate content for that location and user?
* Third, we intend to create a set of data or stories that will be used to study user interests in the type of content and style of presentation as well as investigate the considerable challenges of user interface design.

Requested amount from Knight News Challenge

$1600000

What unmet need does your proposal answer?

MIT's campus comprises 157 buildings with over 11 million square feet of space on 156 acres. If you search Google for "MIT", you get over 500 million hits. MIT's own Google search engine indexes over 3.5 million documents. The Institute Archives has tens of millions of items, the Libraries' catalog more than 5 million items, the video production group has thousands of hours of digital video and thousands more of older analog video. The MIT museum has 1.5 million objects. Together this is an astounding amount of information about science and technology – and about our community. There are other communities that have more stuff, others with far less. Every community has a history and a culture shaped by its environment and its members. So where do you go to learn about a community such as MIT? How do you find the stories that infuse life into the Institute’s material culture? Can you remove the intimidation factor that many feel towards MIT, towards science and technology more generally? You can visit MIT's web site and find MIT Facts at http://web.mit.edu/facts/ - filled with important details, but those facts don't even begin to tell our story. Online you can find the news releases announcing a Nobel prize or other noteworthy discovery. Dig deep and you will find quirky bits such as the first Baker House Piano Drop in 1972, human-powered airplanes or the world’s largest hologram collection. You can delve into the course materials for everything from calculus to “Godzilla and the Bullet Train: Technology and Culture in Modern Japan.” And, of course, you can learn about the admissions process, student activities, and every department. But it is not the same as being here, walking around the campus. Learning about any new cultures is not easy. Our street address is 77 Massachusetts Ave. but truthfully there is no obvious entry point. MWOW aims to change that for MIT. We want to become the 21st century gateway for MIT. We want to provide the tools that help others build their own points of entry, exchange and community.

Total cost of project, including all sources of funding

$3200000

What specific, unique opportunity do you see that will make this project more successful than others trying to fill that general

MIT is a hothouse of creativity, one of the world’s most prominent science and technology research universities. It is a future-minded community that relishes its embrace of some of the world’s greatest challenges. Anticipating considerable attention when it celebrates its 150th anniversary in the spring of 2011, MIT has been planning projects for several years. The MIT Museum started MWOW as part of our mission to foster public engagement with science and technology. MIT’s anniversary—when the eyes of the world will be on the Institute as we reflect on our past and look towards our future—is an incredible opportunity for our project to provide the storytelling medium. Our plan is to use the momentum generated by this celebration to spur the MIT community (faulty, staff, students, and alumni/ae) to provide the stories. MWOW is more than a pan-Institute StoryCorps. It is also a research project drawing on the results of many labs and research groups at MIT. And, it is a research platform that will be an Institute-wide resource for testing new components, software and other technologies that often lack a critical mass of content to work with. As has been often noted, MIT is an environment that encourages partnerships. Unlike previous efforts, however, MWOW features collaboration between a museum and university-based research labs. We anticipate that this relationship will be a model for other museum/cultural organization partnerships with scientists and engineers that combine technical achievements with high quality content. Finally, we have the recent example of MIT’s highly successful Open CourseWare initiative. By working with MIT's service providers such as Information Services and Technologies, Facilities, and the Academic Media Production Services, we can develop the infrastructure to sustain the project. Thus we ensure that MWOW doesn't remain a laboratory curiosity but instead becomes a lasting gift to the world.

Expected amount of time to complete project (in whole years):

4years

How will people learn about what you are doing?

As one of the premier places in the world for invention and discovery MIT has developed a vast network of digital and traditional multi-media resources to promote its accomplishments. As part of MIT’s 150th anniversary commemoration, MWOW will make use of this cutting-edge infrastructure to inform the public of the project’s possibilities and promise. In addition, we intend to continue our current outreach efforts, and those of MIT including those of its News Office and publications such as Technology Review. Project members will continue to participate in a variety of national and international conferences as well as local user groups. We will expand the number of public meetings to report progress, discuss new ideas and solicit support. Our website (http://museum.mit.edu/mwow) would be expanded. However, we believe MWOW will itself become a unique resource that will promote awareness of the project in ways we can only imagine. When they invented the car bumper, no one had yet dreamed of the bumper sticker. Likewise, MWOW creates a new space where the community can invent entirely new ways of communicating and connecting. We will provide members of the MIT community and the wider public with the tools to create mobile media content and the context in which to place and access their stories: the MWOW database. MWOW is an ambitious experiment to develop a large-scale, location-aware, mobile media environment. As people contribute stories to the project, we will also encourage them to develop innovative methods for creating (and using!) them. The goal is to get our content creators to collaborate across disciplines and time zones, form wiki-mobile media communities, and develop widgets that can be wirelessly collected and connected. The effect will be viral and historic, carrying on the time-honored MIT tradition of creating a place where science and serendipity uniquely combine to build something that is far more than the sum of its parts.

Do you have any other funding or investment? We’re interested in knowing who else is interested in your project.

The following MIT groups have provided $100K in seed funding for this project:

* MIT Office of President
* MIT School of Architecture, Office of Dean
* MIT Media Laboratory, SENSEable Cities Group
* MIT School of Humanities, Arts and Social Sciences, Office of the Dean
* MIT Program in Science, Technology, and Society
* MIT Association of Alumni and Alumnae
* MIT Academic Media Production Services

The MIT Museum has provided $100K in in-kind contributions of staff time. Outside MIT, we have received two grants totaling $100K from the Lord Foundation of Massachusetts. We have developed a partnership with the Nokia Cambridge Research Center, who have provided handheld devices, and with Cooper Perkins, a Boston-area product engineering firm who have provided project planning services. We have been working with MIT's Office of Corporate Relations to form additional technology development partnerships.

Are you working with anyone else to complete this project? If so, please give names and what they would do?

We have already developed relationships with several key research groups at MIT, many service organizations at MIT, and some outside experts. We highlight the two most important of our current partnerships here. We're working closely with the SENSEable Cities group at MIT, led by Prof. Carlo Ratti. This group is known for its work in high-profile demonstrations at venues such as the Venice Biennale and the 2008 World Expo in Zaragoza. Included in Carlo's group are software engineers, designers, and architects. His group has experience in indoor location using WiFi technology and is currently working with the MIT Museum to produce a "second generation" demonstration of an MWOW handheld device. The SENSEable Cities group will provide continued engineering and design expertise to the MIT Museum. Our partnership with Bruce Gellerman, currently producer of the NPR show, Living on Earth, and principal in a venture to produce location-based audio content called SoundTreks will continue. Bruce brings expertise in high production value audio content to the MWOW project. Jackson Braider, also a SoundTreks principal, as well as a folklorist and musicologist will be part of our team. Other MIT groups that will contribute expertise and/or content to our project.

* Center for Reflective Community Practice – Digital Storytelling
* Media Lab's Media Fabrics Group – Storytelling technology
* Urban Information Systems Group – Spatial databases
* Teacher Education Program – Augmented reality games
* PlaceMap – User interfaces, instrumentation
* Academic Media Production Services – Video library & services
* MIT World – Video library of major lectures at MIT
* Information Office – Tour planning
* Libraries – Institute Archives & Special Collections, Lewis Music Library
* List Visual Arts Center – Art collection, artist biographies

Who else is working in this area? How does your work fit into the larger context of work in this area?

MWOW is an amalgamation of many technologies. We are actively monitoring, engaged in, and learning from the efforts of others in many different facets of our project, including the following. Under each topic we list some of the relevant players, organizations, or conferences.

* Location technology – MIT's iFind group, Skyhook Wireless, Where2.0
* Digital Storytelling – MIT's Center for Reflective Community Practice
* Museums/non-profit organizations – Museums and the Web, Museum Computer Network
* Commercial locative tour providers – UnTravel Media, OmniNav
* Web platform developers/operators – Google, Yahoo, Microsoft
* Spatial Open Source Components – FOSS4G, OSGeo.org
* Database technology – Flamenco, PostGIS
* Research projects – MScapers.com, PlaceLab.org, DigitalHistory.UWO.ca

In addition to meeting with many representatives of these efforts, we are building a repository to such projects in the News section of our website at http://museum.mit.edu/mwow/news/ We envision our work as benefiting from much of the existing work in this area ("standing on the shoulders of giants") and as making instrumental contributions. In particular, we will focus intensely on developing relationships among projects that will enhance information exchange, software development, content reuse, and standards development. Our intent is to develop and foster a level of standardization and interchange that helps the overall growth and maturation of locative multimedia and digital storytelling. On the content development side, experiments in the development and long-term preservation of digital media that are focused on science and technology topics and communities are harder to find. One animating passion for the MIT Museum has been the care and dissemination of digital information. However, MWOW is more than an electronic archive (MIT's DSpace is an example of a pioneering effort.). It is an experiment in the cutting edge of information dissemination by museums allowing the transcendence of the physical limitations of bricks-and-mortar galleries.

What do you guarantee will happen if you complete the activities in this proposal?

We guarantee that a novel multimedia platform will be created, comprising the following key components:

* a digital database designed to efficiently index and retrieve multi-media content on a scale sufficient to do justice to MIT – past, present and future;
* the capacity for individuals to upload new content to the digital database;
* integrated locative technology capable of operating indoors and outdoors across the MIT campus;
* software to enable users equipped with hand-held devices to conveniently and intuitively access the digital database, in ways that are responsive to individual interests;
* an initial repository of approximately 200 multimedia stories sufficient to support a first phase of ‘MIT Museum Without Walls’ use;
* a supported tour service, based in the MIT Museum and the MIT Visitor Information Center, to enable visitors to the campus to experience the ‘MIT Museum Without Walls’ during the Institute’s sesquicentennial year (2011);
* open source licenses and creative commons licenses to enable others to use the ‘MIT Museum Without Walls’ software and content without charge.

The grant requested from the Knight Foundation is sufficient to secure the multimedia platform and an initial repository of stories; further funding is being sought to greatly enlarge the repository of stories. However, true functionality is guaranteed with Knight Foundation funding alone. The truly innovative point of this project is that we simultaneously create a transformative resource for the MIT community and offer a scaleable platform that is freely available for use by other communities – here in Cambridge, throughout North America and worldwide.

Interactive Narratives 2.0 ((http://interactivenarratives.org/) )

Primary Contact Name

Mr. Andrew DeVigal

Describe your project

I launched Interactive Narratives back in July 2003. It began as personal bookmarking system where I can keep track of multimedia packages as I lectured and conducted workshops at The Poynter Institute and around the country. I quickly discovered that such a database had widespread usefulness and appeal. Common feedback from folks throughout the industry was that they felt isolated during their multimedia reporting and editing process. Times have changed. A bit. There are certainly more journalists and other storytellers out there with the passion to tell their narratives in multimedia. But there's also a lot of data smog that clog up the ability to see what's great and how we can learn from each other. Today's web 2.0 universe empowers the users to help create social networks and connect with each other. But there's still the need to distinguish the powerful and insightful stories. Time is too short to sift through the YouTubes of the world. In comes Interactive Narratives 2.0. (IN2.0) My goal is to turn Interactive Narratives into a truly community-based site through direct user engagement, user entries into the database, ratings systems and comments. In addition, new features will allow multimedia storytellers to connect directly with each other to share, explore, inspire and, potentially, collaborate. And back-end goal is not to re-invent the web 2.0 wheel but to develop a steering wheel so the community can help guide and lead the way to effective storytelling and narratives. I'd like to take the current website of Interactive Narratives and make it into a truly social network website for telling interactive stories on the web from both professional and citizen journalists alike. The documents attached are the project plans, wireframes and visual mockups we have already started to make this update to the site. I should also note that the Online News Association has agreed to pay $10,000 to help fund a portion of this plan.

Primary Contact Email

Organization or Business Name

Interactive Narratives

Who would want to use it and why?

Multimedia journalists, citizen journalists or anyone with an interactive story to share would be able to put up content or links to be reviewed by their peers and community. The community of interactive storytellers is relatively insular developing their packages often times alone or in a much smaller shop. IN2.0 will bridge these gaps. The success through these connections is to help each other in developing even stronger and powerful stories through collaborative reporting, editing and producing. Photographers will connect with like minded editors. Producers will find interactive developers with the same passion. Visual designers will align with similar database thinkers. And so on as storytellers across many backgrounds are collaborating beyond geographic or, for that matter, specialty limits.

Why are you the best person or organization to develop this project?

nteractive Narratives has the best database for this type off material out there. A community that contributes to this knowledge base would only make it better. And I would also argue that I am not the best person to develop this project even further. I’ve done as much as I can do at this point. I see the community as the best organization that can develop this project to the next level. This proposal would just allow me to put the right folks in play to allow the Open Source community make it the site it should be…a community for multimedia storytellers.

U.S. State

NY

Country

United States

What potentially bigger thing might happen if everything went perfectly and the stars all aligned?

The big picture of this project is to surface the stories that may not have the distribution level of major news organizations. This can be achieved beyond the ability to raise the awareness of stories through its rating and user-commenting system. But if the stars were all aligned, an over-arching work flow as a result of the collaboration inside IN2.0 comes from two storytellers from distinct backgrounds come together to tell a multimedia narrative that maybe not have been possible be before. To be more specific, there's this scenario between two typical IN2.0 persona: Freelance photographer, Justin Light, has been covering the continued atrocities happening inside a specific orphanage in Vietnam. But the sounds can add another depth to his narrative. He has an audio recorder but he's otherwise ill-equipped to edit and piece the story together. He also feels that his time is better served by reporting on the stories. Juggling too much might jeopardize his ability to capture the right moments. Justin has been a fan of IN2.0. He's created a community of his own. He's been inspired from the work linked to from the site. Through one of his communities, Justin connected with a multimedia producer, Laura Web. Laura is a New York based freelance producer who's done work with other photographers. Through Interactive Narratives, Justin posted his editing and production needs and described his story he's been reporting from in Vietnam. Laura, who speaks a little Vietnamese and has enjoyed frequent visits to the land, was drawn to Justin's pitch. They connect, agree on an arrangement and set expectations. Production is done mostly over the Internet with a few raw materials shipped. Collaboration ensues. From there, the distribution sky is the limit. Ultimately, this powerful and moving package is again linked to from Interactive Narratives. The community is moved. Another generation of interactive storytellers is inspired and connect to tell those untold stories.

How will you be able to measure whether or not your project has really made a difference?

The yardstick measuring the difference would be the quality of exchanges on the site. I think the site would have made a difference if the conversations lead to rich learning opportunities, point to amazing interactive work that may not have been widely spread before and if the stories produced are from connections made through the site. This can all be discovered through the exchanges on Interactive Narratives 2.0.

Requested amount from Knight News Challenge

$100000

What unmet need does your proposal answer?

IN2.0 will truly be gathering place for multimedia storytellers. It's not a place for just professionals but also freelancers, students and citizen journalists telling stories in interactive narratives. The site will go beyond the critiques. The site will go beyond collecting the blog postings into one space. To recite the answer to question #6, this site will gather those storytellers that care of the high-standards of their narratives. There is no other place on the web that has truly brought together the doers of multimedia storytelling and inspire collaboration. And no other site is taking the challenge of pushing those messages across other social networks out there.

Total cost of project, including all sources of funding

$110000

What specific, unique opportunity do you see that will make this project more successful than others trying to fill that general

Interactive Narratives, in many ways, already has a built-in audience from the last 3 years. It also has a built-in database of resources and interactive stories that the bloggers is now only catching up to. And it has a rich historical perspective of where we've been. The goal isn't to replicate the conversation happening in the blogosphere but rather enhance it as well as surfacing the voices of the individuals in the crowd. The co-branding with ONA will also allow us to maintain the focus on journalism and yet open it all forms of storytelling. In addition, another distinctive approach to Interactive Narratives is the brevity of the general message. There are times when brevity key and when the message is told in short form. Multimedia storytellers, as with many journalists, are busy. Many need to re-learn a craft, explore new opportunities to tell a story and be inspired from discussion. But it's also very important to focus on the story gathering process. Hence, most folks I know appreciate the brevity of a message. Messages in the critique portion of the site will be kept to 300 words or less.

Expected amount of time to complete project (in whole years):

1years

How will people learn about what you are doing?

We're planning to launch the site with ONA so the built-in audience will allow us to get the word out with the new functionality of the site and the redesign. Also, this proposal includes Facebook app development that will allow us to tap into the audience of the multimedia and storytelling community within that space. In addition, we plan on building out widgets for iGoogle as well as NetVibes to allow for portable tools to help engage our users beyond the site. Obviously the richness of the database and the catalog of rich interactive narratives will keep our users coming back for inspiration and engagement. The collaboration aspect will fill the need of exchanging ideas and projects throughout the site. Multimedia journalists, citizen journalists, students or anyone with an interactive story to share would be able to put up content or links to be reviewed by their peers and community. The community of interactive storytellers is relatively insular developing their packages often times alone or in a much smaller shop. Developing a true community where we can learn from each other would only make our stories even more compelling and engaging.

Do you have any other funding or investment? We’re interested in knowing who else is interested in your project.

ONA has given us a $10,000 supporting grant to help us do the initial redesign of the site. This will allow pay for a couple of developers to help with restructuring the user interface as well as enhance some of the user profiles and logins functionality. The proposal will cover the intended develop with social network hooks, staffing to ensure the quality of contributions and initial dialogue within the space. The Poynter Institute has expressed interest in using our IN2.0 API feed to display and interact within Poynter.org. NetVibes is prepared in helping us create a NetVibes Universe specially for Interactive Narratives.

Are you working with anyone else to complete this project? If so, please give names and what they would do?

The initial development team is currently working on the visual design phase of the redesign of Interactive Narratives 2.0. This initial team includes a programmer, designer and developer. Our PHP/MySQL programmer, Ervic Aquino, has been with this project since the original concept in 2003. Ervic developed the original database and has since maintained the upkeep of the site through his servers, all in-kind. My brother and previous-business partner from DeVigal Design, is re-designing the visual look. And a CSS mark-up developer, Jason Speck, will be translating the visual mock-ups to web specifications. During the next phase of Interactive Narratives 2.0, or 2.1 to be exact, I've asked a few advising folks to come on board to help in the new direction of the interactivity. The advising board include Keith Jenkins of the Washington Post, Joe Weiss of SoundSlides and Regina McCombs of the Star Tribune. They will help determine the direction and useful of certain functionalities to the site. The site announced the redesign about a week and have already over 100 folks signed up as early beta-testers. The who's who on this list that will tremendously contribute to the guidance phase include Richard Koci Hernandez from The San Jose Mercury News, Seth Gitner from Roanoke Times, Mindy McAdams of University of Florida, John Poole of NPR and Rex Sorgatz of Fimoculous. Additional team members have yet to be named if this proposal goes through. But known requirements would include a quality assurance moderator, widget developers (facebook, netvibes, firefox extensions) and back-end developers that enhance the user experience and improve some of the functionality.

Who else is working in this area? How does your work fit into the larger context of work in this area?

There are certainly several voices in this space "talking" about multimedia or other aspects of interactivity and photojournalism. Blog sites and blogging tools have certainly empowered several people to step on their soap-boxes and express their ideas and critiques. That's a good thing. Mindy, Koci and Angela have their blogs. Panoramist Gary O'Brien just launched his blog this week. (Links to these sites below). Other sites maintain a message boards of sorts that focus on photojournalism or the tools of video cameras. All of these voices are great for the conversation. And Interactive Narratives 2.0 by no means is to replace these. But rather, IN2.0, hopes to add their voices to the community of professional and citizen journalism who care about the democratic society and to help in the discussion of telling compelling stories and maintaining the high-standards of journalism. IN2.0 would be a gathering place for storytellers to find inspiration, resources and opportunities for collaboration. Interactive Narratives...where storytellers unite.

What do you guarantee will happen if you complete the activities in this proposal?

I will guarantee that a team will be in place to develop and continue to maintain a site for continued engagement with the community. I will guarantee that the initial development team will take the site from a catalog of inspiring multimedia packages to a site for learning, engagement and collaboration. The initial team is made up of a visual web-designer, a CSS-markup interactive artist and a PHP/MySQL developer. This specific team is already in play. This proposal will help continue the initial team development as well secure the assistance of OpenSocial, widgets and 3rd-party applications development. The proposal will also include a moderator that will maintain the high level of quality to the site for the initial 18-month period. LAST NOTE: I submitted files in my initial proposal. I'm attaching three new files which are the current visual mockups to the redesign. If you need me to reattach the previous files, please do let me know. Thank you.

For the People

Primary Contact Name

Mr. david johnson

Describe your project

This project seeks to explore the use of Microsoft's accessible XNA framework to develop serious immersive experiences for PCs and the XBox360 that are factual, accurate and timely. The project will model the federal buildings of Washington D.C. and place in them avatars of elected and appointed officials. While a 'Second Life' potential for interactive community could exist within the model, rather than focus on the novelty of the interface, the goal will be to attach vast databases of public information to the virtual space allowing users to visualize complicated issues that generally obfuscate the workings of federal government for citizens in local districts nationwide. Interpersonal and financial relationships that underpin politics will be revealed in heretofore unseen ways. Avatars will be connected to the congressional record, speeches, public statements and news searches. Overlay maps will show current and pending budget allocations by buildings and departments. Daybooks will give users across the nation more access to the workings of the their government. While certain experiences will be built modeling point-of-view gaming experiences, others will incorporate feature-rich real-time-strategy elements. Real data will stream into the experience live over the Internet, creating links to current news sources and archives of information. All working press organizations will be invited to take part.

Primary Contact Email

Organization or Business Name

American University School of Communication

Who would want to use it and why?

Popular wisdom targets the 18 - 34 year-old male demographic as the primary audience for gaming, however marketing research shows that console ownership and PC gaming are far more widespread across age groups and sexes. Any person in any district in the nation will be able to use the virtual interface to walk into their Senator or Representative's office building and see what is happening that day, or track the dollars in play for projects that concern them. Users will be connected to each other through their districts and have a full range of online community tools to interact with each other on multiple levels. Rather than compete with existing social networks, APIs will be developed to hook into popular communities and openly share databases from the warehouse of information.

Why are you the best person or organization to develop this project?

American University offers the perfect storm to incubate a next-generation news and government project that could impact every neighborhood in America. The School of Communication is deeply tied to national and local journalism outlets and features an excellent motion graphics department. A.U. also features strong programs in political science and international relations to offer more layers to the project. We have a strong history of forming strong strategic partnerships to create innovative communication products. If rooted in academia, this project can be a boon to all journalists, news companies and citizens nationwide. We will also be able to court technology partners to underwrite other portions of the project. Most importantly, it will be a product created by young minds to reach young minds on a platform built for the next generation. The A.U. student profile is highly engaged in politics and civics and will be the perfect ambassadors to bring credible journalism to an audience that is falling away from traditional channels in print and broadcast. We are using the online medium to replicate print and broadcast content at the same time as we shift personal communication patterns to it for various messaging activities. Yet, serious documentarians and journalists have yet to embrace and harness the power of immersive experiences that currently make up a more than $13 billion dollar entertainment industry. The technology that drives gaming may well be the most engaging communications platform ever developed. Recognizing the market, we are ready to bring serious messages to it and advance the news dialogue between government, citizens, and the fourth estate.

U.S. State

DC

Country

United States

What potentially bigger thing might happen if everything went perfectly and the stars all aligned?

The project has wide and diverse potential. With the core strategy based in open source development, media, government and citizens can all use the engine to add information and create new ways to interact and communicate in the platform. We hope people will build upon it and add more functions and modules. Once created, the platform and full documentation will be made available to create models for states and cities across the nation as well as internationally. This project will make a strong contribution to the emerging field of serious games. American University could become home to an institute dedicated to interactive documentaries and serious games, which in conjunction with the existing centers for social media and environmental film making will comprise a cluster of cutting edge incubators for thought leaders in communication. The Center for Social Media is already actively studying the game space under their present mandate. Additionally, we have an opportunity to engage journalists with the potential of using game technology to tell stories and provide information. In the educational setting, we will be able to train students in this production and open up even wider potential.

How will you be able to measure whether or not your project has really made a difference?

Participation by citizens, journalists, and politicians will of course be the most primary measure of the project’s impact. Beyond gross traffic numbers, the true measure of success will be an increase in interest in the workings of the representative government and its impact on local communities. A higher level of engagement and a clearer understanding of the government is crucial as society grows and matures. While success could be measured in terms of hard numbers of registered users, or contributed data, or clients downloaded, the project will make a difference when citizens become more informed and become more engaged in the process. If more young people vote and see facts through talking points, the project will have made a difference.

Requested amount from Knight News Challenge

$3000000

What unmet need does your proposal answer?

An increasing drift towards hyper-localization is the common trend as media outlets react to market pressures in this dynamic period of cultural and technological change. Cost-cutting and staff reductions are reducing the diversity of voices and coverage of government from local perspectives. Meanwhile, partisan politics, punditry and increasing sophisticated public relations tactics are obfuscating real issues that affect communities and citizens. People are losing their connection to their own government and failing to grasp the potential implications of the process on their communities and lives. This project seeks to use powerful visual organizational tools to communicate incredibly complicated data and reconnect people to in-depth journalism that concerns their community and its federal relationship. At the same time, it offers vast potential to access the broad realm of existing content at news sites online via the open API and other hooks built into the platform’s core. This is intended as an interactive aspect of the project, where those sites can use the data warehouse openly to create their own products as well as participate actively inside the virtual platform and online community.

Total cost of project, including all sources of funding

$5000000

What specific, unique opportunity do you see that will make this project more successful than others trying to fill that general

The status quo is not adequately reaching audiences, particularly younger demographics, with responsible news and information about the government. Media literacy projects are clearly indicating that diversity and profusion of information is not leading to deeper and better awareness of current issues. The shrinking print news hole and quick format of continuous broadcast news do not provide adequate space or time to address complex issues. Facts become blurred by repeated punditry and obscured in narrative storytelling. The industry is confronting declining readership and fragmented viewership with their own online efforts, but with a divide in rate structures and revenue disparity between online and print, there is still a major focus on attracting younger viewers and subscribers to core products. Except for newswires and weather information shipped into the Nintendo Wii console as a service, there are no efforts being made to take the content to the gaming platform where millions of users who are not engaging with core journalism products are spending increasing hours. To discount the potential for serious uses of the platform would be similar to early filmmakers ignoring the potential to make documentaries and leave the medium in the hands of pure entertainment like the Keystone Cops.

Expected amount of time to complete project (in whole years):

2years

How will people learn about what you are doing?

A portion of the budget is allocated to market the product in multiple ways. Viral and online marketing techniques will be employed, but only as one component in a strategy that also uses more traditional means. Engaging media partners at the outset provides a certain audience exposure. The software and documentation (including a documentary film) will be distributed freely at a large online community site dedicated to the project as well as on DVD. Kits will be sent to all newspapers and broadcasters around the country to engage them and get them into the project. The software will also be distributed on college and university campuses as part of a collaborative outreach program. We will speak at conferences and hold events to engage and involve producers and stakeholders as well as spread the word about the project. Other means of increasing awareness in the project are fundamental components of the service architecture, including widgets, feeds and APIs, that will draw more audience in a distributed, organic way as developers make use of them.

Do you have any other funding or investment? We’re interested in knowing who else is interested in your project.

We are in the process of developing a strategy to sustain the project after the initial funding round. Knight is the first granting source approached, but other foundations and endowments are likely contributors. The National Endowment for the Humanities, for example, has a digital initiative category that could fit this project. Financing will also be sought through potential sponsors and partnerships. As a public service, sponsorships will be structured and offered adopting similar guidelines as public broadcasting. We are exploring ways to provide revenue opportunities to participating media organizations to create incentives for their involvement. Users may also provide donations to continue the project once it is launched and running.

Are you working with anyone else to complete this project? If so, please give names and what they would do?

A number of full-time faculty members will be involved in the project as well as the director, working across schools at American University to take advantage of the vast resources. In SOC, Amy Eisman and Wendell Cochran will be key in leading the journalism and database aspects of the course and faculty from the documentary film division will be core in guiding motion graphics and video components. Fellowships and post doctoral opportunities will be openly offered to attract the best minds in the field who may working at other universities. Some funds are reserved to hire dedicated staff as well as contractors for technical expertise. SOC is already partnered or working with the following major media organizations: Gannet USA Today Washington Post Newsweek NBC Scripps Howard News Service Center for Public Integrity National Public Radio Public Broadcasting System Congressional Quarterly C-SPAN The following companies comprise a short list of potential corporate partners. Relationships are in early stages: Microsoft Adobe Autodesk Sony Google Earth and Google News Firaxis Games (Baltimore) Electronic Arts (Arlington, Virginia) Bethesda Softworks (Bethesda, Maryland) Additionally, the following associations and institutes in the Washington area are also identified: Electronic Entertainment Association Institute for Serious Games National Association of Broadcasters National Newspaper Association

Who else is working in this area? How does your work fit into the larger context of work in this area?

The closest comparison to this project is Google Earth; however, since the scope of Google Earth is so wide and open to any information, it is a poor comparison for the targeted journalistic application. This project is not intended to mirror alternate virtual reality experiences such as “Second Life” and create a social networking and communication platform, although some similar functionality will be inherent in the system. The development of serious games is a growing field. There is an institute for serious games in Washington, DC (www.seriousgames.org) and the Online News Association recently discussed the use of games in news and journalism at their annual meeting. The Web site, addictinggames.com has a channel dedicated to news games (http://www.addictinggames.com/newsgames.html). Games for news are in an early stage, focused more in novelty and commentary or ‘transparent interactivity.’ Yet, serious applications of interactive gaming technology are appearing, such as Discovery’s recent Everest project and the Oakland historical street reconstruction, funded by the Knight Challenge last year. Rather than focus on novelty or a single micro-community, this project seeks to use game techniques to display complicated issues, offer easier access to information and allow many communities to develop and deepen their understanding of their relationships with each other and the federal government.

What do you guarantee will happen if you complete the activities in this proposal?

The users of the platform will have a deeper understanding of how the government relates to their communities and their daily lives. Taking a giant step forward in interactive storytelling and communication, this project will set an example for how the technology can be used by journalists to share information in new and compelling ways. The opportunity to place this work in an academic setting away from pressures of business exclusivity offers great potential to educate journalists in the theory and practice of this kind of work. The project seeks to build an alternative graphical user interface to access online news content in a completely new way, so an expected result is bringing greater exposure to Washington news and re-establishing local interest by focusing the attention on how that news relates to communities and individuals. Hopefully this will lead to renewed interest in local news operations keeping correspondents in Washington bureaus. Journalism and our democracy will benefit from healthy diversity in voices and alternatives in coverage.

Mapping Local News – Building the Virtual Model of a Local Community

Primary Contact Name

Aaron Presnall

Describe your project

We believe the future of local news will blend mobile communications with virtual worlds online: the simplest way to find out what is going on around you is to go to a community 4D virtual model, ‘drill-down’ to the micro level, the time span and the category of news (e.g. crime watch, local sales, calendar of events), and then expand headlines pinpointed across the 4D community map. We will create a platform capable of building such a 4D model as a joint effort by local community members. The 'Official' version of the model & news will be edited and 'owned' by local community editorial boards, elected through members' votes among the most prominent contributors. The latest, not-yet-approved 'Live version', as well as 'Un-official' versions will allow for alternative ideas and fun, designed by 'unofficial' groups or individuals. The 4D map itself will be fully updateable, restricted only by GPS coordinates and anchored prominent blocks/buildings. Members can use a simple set of tools to add/upgrade blocks, even individual buildings, as well as any content related to them. It will span across time, preserving past records and displaying plans for the future. News items are collected from multiple sources: incl. sms, mms, e-mail, blogs, etc.; classified in several dimensions by search-and-sort tools; and then assembled in the 'Live room' where they are commented and rated. They get a 'reliability tag' generated by a combination of factors, including the previous history of the source and consistency with other trusted sources. Those who 'pass' are directed to their location on the 'official' map. The system integrates professional journalism, focusing on precision, with citizen journalism, focusing on speed. Companies can purchase an official presence on the map (still allowing comments on their services), thus making the project sustainable. The platform will combine Drupal open source CMS with additional original open source modules: java 3D rendering, full mobile functionality, GPS, search-and-sort tools, voting.

Primary Contact Email

Organization or Business Name

Jefferson Institute

Who would want to use it and why?

There is a special appeal to enabling a community to build its own virtual model, bound by the process of gathering news and data. Anyone who wants to know what is at the moment going on in the vicinity, using internet or mobile technology will be able to quickly act while on the move, either contributing a story or acquiring information. As Drupal cms is already established world wide and all additional modules will be built as open source around the Drupal core, the technology will be universally available. With relatively good mobile/internet penetration in selected areas and a large number of highly educated unemployed people, we expect our 4D models to grow quickly, and in time expand to most municipalities in Serbia, and beyond.

Why are you the best person or organization to develop this project?

The Jefferson Institute has a successful history of building and implementing novel technological solutions, ranging from networking Serbia’s military educational facilities, to building automated production lines for digital archives, to redesigning and restructuring the online presence of government institutions in Serbia. We are currently in a position to build all the necessary software for the 4D Local News Map at a high quality/cost ratio. Through our contacts with developers in Serbia, currently outsourcing for major US and Germany based software firms, we are able to gather a team of highly skilled programmers, with long experience in building virtual 3D worlds, mobile functionality, complex data structuring, and GIS and GPS tracking. By contracting these overseas programmers directly, we cut out the middleman, reducing cost and enhancing speed while maintaining top quality. We rely on widely used high end open source software, (Drupal CMS, PostgreSQL database, JOGL etc.), and follow high standards in software production, (OGC's OpenGIS Specifications, Drupal best practices, etc.). As a result, the 4D Local News Map will be fully available to the open source community, and with detailed documentation in English. We will rigorously field-test the 4D Local News Map platform in a challenging operational environment: four selected municipalities in Serbia - two municipalities in Belgrade and two small towns, then calibrate it in response to user feedback. Through cooperation with LokalPres, a society which gathers over sixty local print and electronic media in Serbia, we will assure the project gets full spirited grass roots level promotion and mobilizes a large number of people to quickly put substantial portions of local community 4D models online. Our contacts in national and international media development organizations will help us to roll out the tested and calibrated platform globally.

U.S. State

DC

Country

United States

What potentially bigger thing might happen if everything went perfectly and the stars all aligned?

Citizens of four municipalities in Serbia will get fully functional 4D models of their local communities, with vital news and event announcements arriving from all available sources, helping them more easily interact with their community and its happenings, while planning activities at home and while on the move using mobile gadgets. The project will get full support from news agencies and media companies in Serbia and attract a large number of citizen journalists. Having embraced the network, the media companies involved will foster an increased trust, and shared responsibility for maintaining the 4D models. The News Map will become a continuous source of interesting local stories scooped by citizen journalists, and followed in depth by professional journalists and specialized newspapers. The 4D Local News Map will became a major crossroads on the Internet, one of the first places to go to when one needs to be informed on local issues. Online boards of editors will bring awareness of local community needs and problems to a substantially new level, helping decision makers to take appropriate steps in time. Cutting edge technology will attract a younger audience into communal effort through news. Their energy will boost the project development and their involvement will help to integrate them into community life. The project will become self-sustaining – attracting ad revenue to cover low operating costs. Packed into an easy to implement open source bundle, and provided with manuals and technical support, the software supporting this project will be used elsewhere to bring local news to the 21st century. All remaining 186 municipalities in Serbia will join the project and build a continuous 4D model of Serbia local news/events. Communities around the world using the software will create an interlinked news map network and exchange their experiences.

How will you be able to measure whether or not your project has really made a difference?

This project will introduce technological novelty and addresses the public in a very direct way, so it will be relatively easy to measure its success through: The number of citizens involved in building 4D models of their local communities. The composition of initial editorial boards (to be drafted mostly among the national and local media news editors and journalists) The trends of weekly/daily/hourly use: in terms of platform (mobile/fixed) traffic (eyeballs), and number of contributed news/map upgrades. The number of enlisted citizen journalists. The number and quality of uploaded news. The support from news agencies and media companies. The evaluation of the project through feedback from the audience. The numbers of younger audience involvement. The number of companies interested in their presence in the project and the revenue from advertising. Communities involved in this project will share their experience in organizing editorial boards, rate the news, and gradually create the best solutions for their specific needs. The feedback from the open source community on the quality and relevance of the additional original software created for the project, as well as the functionality of the full software collection used in the project. The number of additional municipalities in Serbia joining the project. The number of communities using the project software bundle worldwide. The number of imitations of this project produced worldwide.

Requested amount from Knight News Challenge

$780000

What unmet need does your proposal answer?

We believe that one of the key points where the spatial collection and presentation of data really matters are local news. The specific location makes a real difference in local news, as opposed to national and general news, where spatial positioning often serves just as an additional reference. If something is going on in your neighborhood, it is sometimes more important to know where it is happening then exactly what is going on. For example, that a specific street is closed for traffic is sometimes more important than why. Spatial presentation is also in many cases quicker to inspect. For example, if you want to choose a safe corridor for your evening walk, you can easily envision the distribution of reported crimes at a glance looking at a map, while going through a text list makes it almost incomprehensible. Using mapped information is especially useful outdoors. The internet/mobile technology combined with our 4D news model will enable quick action while on the move, either contributing a story or acquiring information. We expect that most users will find these 4D local news models online everyday tools in local community life. We also expect that many will enjoy participation in building 3D models; contribution of news, pictures, videos; and also presentation of their projects, homes, and funny ideas. The technology implemented in the project will be fully documented in English and thus globally available. Newly built software and spatial data extensions for Drupal cms and its key modules will greatly improve the potential to build spatially oriented applications for the open source community worldwide.

Total cost of project, including all sources of funding

$780000

What specific, unique opportunity do you see that will make this project more successful than others trying to fill that general

This project brings together the cutting edge developments in several major branches of information technologies in a way not tried before, and we are determined to deliver it all under the GNU General Public License. Some recent developments made this possible: Open source software: The 1.3 release of PostGIS now makes PostgreSQL capable of delivering full spatial data store/search functionality for this project. As of the release of Drupal CMS 5.0 in 2007, several major magazines (including The New York Observer) have built their web sites relying entirely on Drupal CMS and its additional modules. The Java Open GL project (JOGL) has proved that it can move all advanced 3D rendering functions to client machines. Several open source 3D modeling packages are now mostly compatible with the project needs. All this progress allows us to scale down what would have been, only a year ago, a multi-million dollar investment in software R&D, to an achievable not-for-profit project. GPS: In September 2007 seven additional satellites were launched to help reduce error and make public GPS more precise. These corrections are now being implemented in low cost public GPS devices, including mobile phones. We believe Serbia is an optimal place to develop and test the whole system. From the technological viewpoint, Serbia already has advanced IT public services, including full mobile phone and GPS functionality and relatively good internet connections and penetration in major cities. On the other hand, Serbia's vast human resources, low income per capita and a large number of highly educated unemployed people, eager to catch up with the west, allow for a relatively low cost software development, system implementation and field-testing.

Expected amount of time to complete project (in whole years):

1years

How will people learn about what you are doing?

Through the cooperation with LokalPres, a society which gathers over 60 local media in Serbia, we are able to provide the initial boost to the project, making sure it gets a full promotion and mobilizes a large number of people to quickly put substantial portions of local community 4D models online. Our contacts in major nationwide media in Serbia will enable us to obtain the publicity this project needs and deserves. The participating publishers and journalists would, of course, themselves be responsible for publicizing the project in their newspapers and electronic media, who can establish direct inter server exchange XML feeds to the Local News Map platform. If approved, the Knight Foundation’s funding would provide for at least one person engaged full time in promoting the project both in local communities and targeted media, with a special focus on informing high schools, colleges and universities, as well as local corporations, citizen's organizations, and NGOs. Our promoter will also work on collecting advertising revenue for the project to make it fully sustainable.

Do you have any other funding or investment? We’re interested in knowing who else is interested in your project.

The Jefferson Institute is prepared to contribute a substantial in-kind management component to the project

Are you working with anyone else to complete this project? If so, please give names and what they would do?

The American Association of Community Colleges has expressed strong interest in the Local News Map platform as a potential offer for student papers at their 1,000 member community colleges. We will work with the LokalPres, Kragujevac, to win the support of over 60 local media in Serbia in their network. They will help us draft the best journalists and editors from local media for this project and train them to use the full potential of the software. We will also work in cooperation with several high city officials in Belgrade, Subotica and Kragujevac to provide news and updates related to communal services and city development plans. We will engage several selected editors from major media in Serbia, to help promote the project on the national level. Major traditional media from the four communities where we will test the Local News Map platform have agreed, in principal, to establish XML feeds of their content to the News Map.

Who else is working in this area? How does your work fit into the larger context of work in this area?

To our knowledge, no one has ever done anything quite in the scope of this project. Parts of it can be found in several major efforts on the internet. Google maps / Google Earth delivers a consistent effort to build a model of the whole planet, but not in any way related to news, or to local communities. Wikipedia, preceded and followed by large number of more specialized websites, has shown how serious data collection can be built through joint efforts of users. There are hundreds of successful websites involved in many ways with citizen journalism, some of them utilizing the concept of Live room, where news data are assembled before they are verified, and a voting system to rate them, but to our knowledge no one has yet seriously tackled the complex problem of spatially positioning news data. Also, our system of verifying data is more complex as it incorporates the gps/mobile systems of tracking, to our knowledge not used before in the field. The current project is therefore unique in its focus and span: building virtual 4D models of local communities, with precisely spatially located and mapped local news, implementing full scale citizen journalism relying on mobile gadgets technology, and an automated system for news classification and verification

What do you guarantee will happen if you complete the activities in this proposal?

1) Open source software developed featuring: Drupal CMS and additional modules integrated into a highly professional online newspaper platform, expanded to incorporate spatial data and functions and a system for automatic categorization, evaluating, and rating news, using the PostgreSQL + PostGIS database. The system for automatic GPS/GSM positioning, backed up with self positioning, and full input output functionality for mobile gadgets. User friendly online 3D modeling capabilities in low, medium and high resolution versions. Simple and fast delivery of 4D community models in cell phone, smart phone and desktop variants featuring: Official, Live, Project and Fun versions; Time/space span selection and navigation; News categories selection; Map resolution selection; User customizable preferences. The online system for networking 4D community models into a continuous virtual space/time, including accessing, editing, implementing and exchanging inter-board decisions and guiding the general development of the project. 2) Two servers prepared (main and mirror) with large enough storage capacity and tape backup to host the system. 3) 4D models built of 4 municipalities in Serbia: New Belgrade (youngest municipality in Belgrade, capitol of Serbia); Old City (oldest municipality in Belgrade); Subotica (a major city in Vojvodina province, with mixed Serbian/Hungarian population); Kragujevac (a major city in central Serbia) 4) Initial editorial boards drafted and trained for all 4 field-test municipalities. 5) User feedback collected and the system calibrated on the run to best suit community user needs. 6) Self-sustainability achieved, so that low fixed internet expenses and technical support are paid from ad revenues. 7) Full project documentation prepared in English and the source code made available on the Internet.

Readable Laws: Legislation in Plain English

Primary Contact Name

matthew burton

Describe your project

Readable Laws translates Congressional legislation into plain English so that everyday citizens can read it, understand it, and know how it affects them. Thousands of densely written bills are proposed every year. Few are ever fully read, even by the senators and representatives who pass them. Consequently, bills are often filled with dubious clauses that go unnoticed until they cause a scandal, much like the recent interim appointment of US attorneys authorized by the Patriot Act. By then, the bill is a law, and it is too late to change it. Countless loopholes and pork spending projects are passed because bills are incomprehensible. This inaccessibility discourages the public from participating in politics and weakens our democracy. Using the same concept as Wikipedia, Readable Laws invites the public to: -convert federal legislation into plain English, line-by-line. -analyze these bills and explain how they will impact the citizenry if passed. For example, a Readable Laws analysis of the agriculture budget bill will explain its impact on farmers, grocers and consumers, and spell out what each part of the bill means. But instead of relying on lobbies or the press, the Readable Laws analysis is written by the public--including those very farmers and grocers who have first-hand knowledge to contribute. A few other sites have similar goals. Readable Laws is different because it attacks the raw text, providing line-by-line interpretation and analysis. No citizen should need a law degree to read a bill from start to finish. Aside from enabling this fundamental right, this approach ensures that no stone goes unturned when analyzing bills: often, only bills that are controversial on the surface or applicable to the greater population get ample news coverage. The aforementioned agriculture bill would likely go unscrutinized, making it a good target for hidden legislation. Readable Laws prevents this. Because people naturally care more about laws that affect them directly, users will also be able to find legislation by ZIP code, issue, etc.

Primary Contact Email

Organization or Business Name

Who would want to use it and why?

Readable Laws is useful to anyone who wants to: -help our democracy -find active legislation that affects their geographic area, industry, children, etc. -catch unsavory legislation before it becomes law. -track the performance of their lawmakers. -do legal research. One bill can create hundreds of laws. Finding the one paragraph that is responsible for a certain law is like looking for a needle in a haystack. But Readable Laws analyses link back to the original text. Demo : go here http://urlx.org/readablelaws.org/a2e6c and click the "View bill text" links under "Who is covered?" The link takes you to the part of the bill that applies to the corresponding analysis. This makes Readable Laws the most trustworthy, high-integrity method of bill analysis; no other source's legislation analyses are this transparent.

Why are you the best person or organization to develop this project?

Passion and knowledge. I've been devoted to public service for many years, first doing several pro bono Web projects for nonprofits and then working as a government employee. I strongly believe that better technology can improve our democracy. As an intelligence analyst for the Department of Defense, I successfully lobbied the Director of Central Intelligence to change the Intelligence Community's intranet to a more communal, user-contributed culture. (see more here: http://urlx.org/nytimes.com/c4bd5 ) I also have experience in journalism, Web design and development, online communities and virtual collaboration. I am now a consultant to the Intelligence Community. I help them use Web sites to improve collaboration, information sharing and analytic integrity. I have been working on Readable Laws for over a year. I researched the legislative process for months in order to learn what kinds of tools the site would need. I have had a prototype online since April at ReadableLaws.org. But it needs work: better tools created by professional programmers, a designer to create a more intuitive layout, and most importantly, good content from knowledgeable contributors. Volunteer contributors will not show up out of thin air, but will instead be drawn to the site by good content. In other words, in order to get contributors, I need readers. And in order to get readers, I need resources to increase the site's visibility and utility, so that those who visit the site will find it compelling. I know the problem, and I know the solution. But I don't have the resources. Readable Laws was my Masters thesis at NYU's Interactive Telecommunications Program. My thesis presentation can be seen here: http://itp.nyu.edu/thesis/spring2007/stream.php?search=Burton

U.S. State

NY

Country

United States

What potentially bigger thing might happen if everything went perfectly and the stars all aligned?

My ultimate goal is to have Readable Laws act as a citizen stopgap for dubious legislation. Such laws are passed all the time by members of Congress, who, in the confusion caused by thousands of pages of legalese, are not able to evaluate the bills they vote on. A completely successful stopgap would mean the following: -Every bill proposed by Congress is featured on Readable Laws. The site's volunteers decrypt the bill texts into plain English, section by section. They then analyze those bills and fully explain their implications. -The site frequently finds dubious clauses--for instance, a corporate welfare project that is awarded an outrageous budget--that otherwise would have gone unnoticed. Such discoveries gain media attention and lead to those clauses being changed or removed before the bill is passed. -Readable Laws becomes required reading for any citizen interested in politics, as it tells them in plain English how laws will affect their lives. Average people come to the site not only to learn about what Congress is doing, but to take an active role in the governance of their country. -Lawmakers recognize the Readable Laws community as an unofficial test that their legislation must pass in order to become a law. As a result, legislation becomes more transparent, and lawmakers feel more accountable to the public. This restores public confidence in Congress, which hit an all-time low in October 2007. -Democracies become weaker when their people do not understand it, participate in it, or believe in it. If Readable Laws becomes successful, citizens who previously paid no attention to legislation (either because of inaccessibility or lack of interest) will begin doing so, as bills will be in a language they can understand. The increase in public participation in our government will strengthen our democracy.

How will you be able to measure whether or not your project has really made a difference?

A single instance of a bill being changed or defeated as a result of a Readable Laws discovery will be proof of an impact. However, as I noted in Question 5, there are other metrics for success, each with a tangible indicator: -As the work will primarily be done by citizen volunteers, a large number of bills translated and analyzed will be a sign of increased citizen participation. -If readers find Readable Laws by searching for a bill's name*, and spend a long time reading Readable Laws' analysis of that bill*, this will mean the site has provided useful information on that bill. -If new users register, visit the site frequently*, and make contributions to a wide range of pages, this will mean Readable Laws is an all-around useful resource on many topics for some people, and that those people are taking an interest in democracy for democracy's sake (as opposed to just caring about a single bill). *I use a comprehensive site traffic analysis program that tells me: --how users found the page --whether users came from a search engine, and if so, what their search terms were --how long each user spent on each page --whether a given user has been to the site before For the sake of my users' privacy, I do not connect these activities to specific users' identities or IP addresses.

Requested amount from Knight News Challenge

$500000

What unmet need does your proposal answer?

In-depth and accessible information on all Congressional legislation. Right now, the public relies on sources that are either too subjective (like Washington lobbies), or not at all critical (like government offices such as the Congressional Research Service or Congressional Budget Office). Journalists often use those official reports as the source of their reporting and turn them into something the average person can read. But the media cannot possibly report on all of the 5,000+ bills authored every year, much less do original research on them. So while the media does make some legislation accessible to the public, it is rarely fully analyzed, and the vast majority of bills get zero press coverage. These sources also make it difficult for readers to do further research on a bill: whether it's a newspaper article or a press release from a senator's office, reports on bills seldom mention the bill number, the single most important piece of information if one is to do original research. Readable Laws is unrestricted in its scope. While it may give precedent to more interesting bills in the form of home page placement, it can analyze the most banal bills just as effectively. (Though analyzing an agricultural spending bill may not seem like a worthy use of a contributor's time, it is bills like these that are the biggest targets for abuse, precisely because nobody looks at them critically.) The press is limited by its manpower. Readable Laws taps the entire citizenry, meaning it can cover much more ground. Readable Laws also makes it easy to delve further into a bill. Every bill on the site includes basic information at the very top: the bill's number and unofficial name, its current status in Congress, and its vote tallies. It also has a full page dedicated to the bill's text, with parenthetical plain-English translations. All of this information is very difficult to find on Thomas, the Library of Congress's official legislation archive. Readable Laws makes a burdensome process easy.

Total cost of project, including all sources of funding

$650000

What specific, unique opportunity do you see that will make this project more successful than others trying to fill that general

Citizen participation. Other independent sites that provide legislation information (such as the ones I mention in Question 12 below) are purely data sources: they give you raw information like text, bill number, links to news articles and blog posts, etc. But they don't offer analysis, and the users can only read content; they are not allowed to contribute their own knowledge. Decoding Congress is a gargantuan task and can only be achieved by letting the public do the work. This approach has the added bonus of actively engaging the citizenry in shaping the country's understanding of laws and the future of those laws.

Expected amount of time to complete project (in whole years):

2years

How will people learn about what you are doing?

First, my site is search engine-optimized: shortly after adding a new bill to my site, the page is among the top 10 results when Googling that bill. Examples: urlx.org/google.com/a5ba9 urlx.org/google.com/b9bee urlx.org/google.com/b233a Even though Readable Laws is very new, its pages still rank closely to similar sites that are older and more popular. The search placement will only improve as Readable Laws attracts more contributors, because Google values fresh pages over stale ones. As my wiki-based, freely editable site gains attention, the content will become fresher and fresher. Other sites that provide similar information do not have this advantage. So the site's high placement in search results will easily attract people who are looking for information on specific bills. This is already happening: my site traffic analysis software lets me see how visitors get to the site, and most of them arrive after searching for a particular bill by name. Of course, I'm not relying on search engine optimization alone. There will need to be a wider publicity effort. For that, I have wide network of colleagues in the journalism, blogging, eDemocracy and legal communities who are promoting it and will continue to do so. These are solid leads. I also have ideas for other marketing efforts: -Requesting the endorsement of progressive, Web-savvy lawmakers -Targeting law schools and asking professors to direct their students to the site, and possibly even adopt the site as a homework platform -Pitching the site as an educational resource to high school civics and government teachers -Partnering with popular political blogs to focus their readers' attention on a single, controversial bill

Do you have any other funding or investment? We’re interested in knowing who else is interested in your project.

Readable Laws receives funding from NewAssignment.Net, Jay Rosen's citizen journalism project. Readable Laws is based on an idea Rosen floated on his PressThink blog in 2006.

Are you working with anyone else to complete this project? If so, please give names and what they would do?

Right now, I maintain the site and the day-to-day operations. In addition, colleagues in the blogging and Web democracy communities are helping me promote it. Some of those friends, such as Clay Shirky and Jay Rosen, are notable scholars of online communities and citizen journalism and have given me advice over the past year. If awarded a grant, most of the money will go toward part-time help: programmers to make the site more user-friendly and feature-rich, and legal experts to help write useful content. Why hire writers for a site that is supposed to be run by volunteers? I've learned that when it comes to attracting readers and contributors, nice graphics and cool features are important, but they are no substitute for good content. Good content attracts readers, who in turn become volunteer contributors who write MORE content. But I started from scratch: no readers, no writers, no content. Without volunteers to contribute content, I need to find another way to create that content. I want to hire legal experts--law professors, law students, legislation researchers, lawyers--to interpret and analyze legislation and create a useful corpus of information. Such a campaign will hopefully bootstrap this project, after which the site will attract a stream of readers and volunteer editors.

Who else is working in this area? How does your work fit into the larger context of work in this area?

A few other Web sites focus on easy access to information on Congress: -GovTrack.us and OpenCongress provide a slew of information on legislation, all optimized for Web 2.0: RSS feeds of Congressional votes, links to blog entries about bills, the ability to track certain lawmakers' activities, etc. -Congresspedia, like Readable Laws, is based on MediaWiki software, the same software that runs Wikipedia. It is forming an encyclopedia of lawmakers, their donors, and the issues they support. It does follow legislation, but it focuses mainly on the larger context of a bill instead of evaluating the bill itself. -Politicopia focuses on the Utah state legislature. The site archives lawmakers' discussions about new policies and encourages readers to participate in the process through a message board. All of these sites make Congress more transparent and accessible to the public. This is good. Thomas, the Library of Congress's online archive of Congressional activity, is a mess. Its updates come days following action (new bills do not appear on Thomas until at least 48 hours after their introduction). There is no RSS. Searching the site is a nightmare. The above sites make these things easier, which is very important. None of them, however, provide in-depth analysis of legislation. In their present states, only Readable Laws and Congresspedia are prepared technically to allow collaborative analysis and translation by the public, and Congresspedia is not focusing on this. What makes Readable Laws different is not only its focus on analysis and translation, but its reliance on the citizenry--the very people who will be affected by these laws--to dissect them. So not only does it teach people about the law, but it involves them in the process as well. Also, it encourages line-by-line analysis of every bill, so that it is more than just a collection of information; it is a stopgap for dubious legislation, a way to subject bills to a test more rigorous than journalists and lobbies could ever hope of doing alone.

What do you guarantee will happen if you complete the activities in this proposal?

If I complete the activities in this proposal, then an active online community of bill explainers/writers will be hard at work. While there are no guarantees for most things in life, I believe that once Readable Laws has good content on a number of bills, then all the effects described above in questions 5 and 7 will accrue. In addition, as I will be able to track participation (as described in #6), I will be able to see trends of participation and change the site to meet citizens needs and target my marketing at the most receptive audiences. I've pitched this idea to hundreds of people, and I always get an energetic, indignant reaction: "You're RIGHT, laws AREN'T readable!" Immediately, they want to do something about it. Almost everyone sees the need and likes the idea. With help from this grant, we will be able to design a way to turn this motivation into action.

The Opinion Pool

Primary Contact Name

Mr. David Holwerk

Describe your project

The Opinion Pool is a project that seeks to build and quickly bring to market model online templates and tools that deliver high quality, interactive opinion journalism — much of it local — and that move beyond traditional opinion-page content to cultivate a new generation of citizen contributors trained in the values of professional journalism and empowered to use new media to promote civic dialogue and community problem solving. The Opinion Pool is an unprecedented collaboration of more than 500 opinion journalists at large and middle-sized metropolitan newspapers, along with dozens of community and college newspapers, all associated with the National Conference of Editorial Writers. Project funds would be used to advance two goals:

* Develop model opinion Web sites that expand the reach of local editorial pages to diverse new media platforms, invite community collaboration and raise the level of local civic involvement. New media features and tools would seek to balance impact and sophistication with practicality, sustainability, and ease of use.
* Develop a national Web site hosted by NCEW that
o (a) showcases best practices in opinion journalism and civic involvement strategies in new media and
o (b) offers training and other how-to advice to citizen and professional journalists.

Up to 10 newspapers would serve as pilot sites, committed to working together and sharing information as each builds and tests its own tools and template. Each would share content and create practical journalistic and financial strategies for sustaining a dynamic online forum. The pilots also would involve the larger community in designing and managing their model sites, and would develop systems to help ensure that community participants adhere to standards of fairness and accuracy. Other NCEW members and interested community members, meanwhile, may join The Opinion Pool and contribute to its progress by following the pilot sites’ work, experimenting with elements of the model templates, and widely sharing their results.

Primary Contact Email

Organization or Business Name

National Conference of Editorial Writers

Who would want to use it and why?

Citizens in the geographic communities served by pilot sites would be the first wave of users — especially younger members (21-35) who have not been reading the print edition of opinion pages but would be closely involved in development of the model new media templates. The object would be to create local forums for lively exchanges of informed opinion on local and national affairs and community problem solving — an alternative to shouting matches and one-sided partisan offerings. Pilot sites thus far include: The Chicago Sun-Times, The Dayton Daily News, The Des Moines Register, The Kansas City Star, The Scripps (Florida) Treasure Coast Newspapers, The Seattle Times, The Tampa Tribune, and The Wausau (WI) Daily Herald.

Why are you the best person or organization to develop this project?

The National Conference of Editorial Writers is a professional organization of more than 500 members who work for newspapers, broadcast outlets and web publications, primarily in the United States and Canada. Founded in 1946, the NCEW is dedicated to the craft of opinion writing. Its programs include an annual convention, regional conferences, domestic and international fact-finding tours, quarterly publication of The Masthead, a Web site and list serve, and the Minority Writers Seminar at Vanderbilt University (now in its 13th year, with a nearly $350,000 operating endowment raised from corporate and philanthropic givers), offering training to aspiring and seasoned opinion journalists. The Opinion Pool proposal comes after more than 18 months of preparation, beginning in 2005, when the NCEW engaged former San Francisco Chronicle publisher John Oppedahl to help lead a strategic planning process. In June 2007, the Kettering Foundation hosted an NCEW meeting to discuss the future of opinion journalism, moderated by Mr. Oppedahl and focusing on new media, democracy and the marketplace. Executives from Cox Newspapers and Gannett Co., Inc, and senior staff from Stanford Graduate Journalism School and Missouri University Journalism School's Reynolds Institute participated in the meeting. The Reynolds Institute has become a research partner, with a special focus on identifying and analyzing news sources and other media younger people in pilot site communities rely on to inform their opinions on matters of public affairs. Gannett Co. is providing technical assistance in conducting focus groups in pilot markets, while Kettering Foundation staff continues to be a sounding board on the project and its progress. The NCEW Foundation, an independent 501(c)(3) organization, supports the work of NCEW through development initiatives. NCEW members’ professional expertise and deep connections with local communities, combined with a proven organizational capacity, makes NCEW uniquely qualified to undertake a project as ambitious as The Opinion Pool.

U.S. State

CA

Country

United States

What potentially bigger thing might happen if everything went perfectly and the stars all aligned?

The Opinion Pool’s ambition is to adapt the best traditions of daily opinion journalism to new media. Here’s what that could lead to: The opinion writers and editors at The Opinion Pool’s pilot properties could offer valuable insights into how news organizations can achieve transformative change without the expense, risk and grinding delays experienced in many enterprise-wide projects at large media companies. By working together across the ownership lines, they can experiment and rapidly build online templates that combine (a) digital technology’s most dynamic means for enabling community deliberation, participation and problem solving with (b) journalism’s enduring values of fairness, accuracy and effective advocacy. Pilot sites would partner with members of their communities to design, build and maintain practical, sustainable online hubs — with the goal of their becoming the places of choice for engaged citizens to go and read, experience, debate and exchange informed opinion on matters important to their shared quality of life. Pilot sites can compare notes on what their audiences find useful and engaging, and what experience is proving to be the most productive workflows for specific online features. As each pilot develops its own vision for complete, fully integrated online template, other NCEW members will be able follow their progress and offer their advice and assistance on matters in which they have direct experience or expertise. The network formed to build these model templates also could form the nucleus of a sort of national neighborhood that connects not just news organizations but citizens and civic organizations with a common interest. Citizens and community groups working on an affordable housing project in Des Moines, for example, could seek advice from peers by posting queries on Opinion Pool sites in Dayton, Chicago, Kansas City and Seattle. Many hands thus can make light, and fast, work — hands that are exceedingly skilled and joined together with a common purpose and a solid plan in The Opinion Pool.

How will you be able to measure whether or not your project has really made a difference?

The business of opinion writers and editors is to “make a difference” in the communities they serve — as honest brokers championing public causes, as facilitators, commentators and provocateurs who promote public debate and deliberation, explain choices and their consequences, observe milestones, celebrate triumphs, mourn losses, defend leaders who make responsible but unpopular choices, help citizens demand accountability from the rest, and speak truth to power as few institutions are able or willing to do. The Opinion Pool seeks to adapt that mission to new media, and expand it through the involvement of citizen journalists. The project’s first year will be devoted to experimenting, developing and building model online templates, finding the forums, features and work flows that work best, recruiting and involving the community in their design and maintenance. Helping communities outside the pilot sites implement their most promising strategies will be the focus of Year 2 of the project. Year 3’s emphasis will be on continuing this work, and evaluating the project’s impact, seeking community-by-community feedback. Each pilot property is a part of an established media company that has a full range of sophisticated systems for measuring readership and audience — online and in print. The pilots will establish their own baselines and benchmarks for measuring whether features, forums and other offerings are attracting interest. Ultimately, ordinary citizens will be the best judges of whether the project has made a difference — not just civic, business and political leaders, but members of neighborhood organizations, church groups, students doing service projects, and other quiet doers in the community. They will be in the best position to explain whether and how the project has affected community life. They will tell us whether we are in the game.

Requested amount from Knight News Challenge

$1250000

What unmet need does your proposal answer?

Shifts in media landscapes haven’t altered citizens’ fundamental need to judge how well local institutions and office holders serve the community — or to debate opportunities for civic progress and reform. Nor do news industry trends diminish the importance of honest, non-partisan places where communities can turn for evaluations of candidates’ qualifications for public office. New media, in recent times, have exploded onto the scene with offerings that fall within the general category of public affairs and political opinion. Some have brought high quality content that is interesting, engaging and useful. Much of the proliferation has not. The overall result is media milieu that is increasingly atomized and highly partisan. And largely absent from the mix is a reliable, sustainable institutional force with deep experience in the local community that can serve as a trusted and discerning facilitator and moderator of public debate, all while offering an informed, independent voice in community affairs. Communities thus benefit from opinion journalists that have a sophisticated, clear-eyed and compassionate understanding of civic life, who act as a community resource without fear or favor, and who diligently seek to achieve accuracy and fairness in their commentary. Historically editorial pages have strived to serve in this way. But if they fail to adapt quickly to new media, nothing is poised to take their place. The Opinion Pool seeks to assure opinion journalism’s successful transition to new media, especially on the local level — so capable, experienced opinion journalists can help meet community needs for informed opinion in the digital era.

Total cost of project, including all sources of funding

$5000000

What specific, unique opportunity do you see that will make this project more successful than others trying to fill that general

Eighteen months of planning and organizing have created a unique opportunity for The Opinion Pool to succeed in moving daily opinion journalism to new media. By the time the Knight Foundation News Challenge grants are announced, the NCEW and its partners will be completing empirical research that bears directly on the project goals and the geographic communities that make up the pilot sites. Gannett Co.’s national research department is helping to guide professionally recruited and facilitated focus groups in Seattle, Des Moines, and in a community served by one of the Scripps (Florida) Treasure Coast Newspapers. By early Spring 2008, by in-depth readership surveys will be underway in all pilot markets — conducted by the Missouri Journalism School’s Reynolds Institute. The focus groups and readership surveys will concentrate on younger community members, and will be geared to help The Opinion Pool discern where younger community members now turn to inform their opinions on matters of public and community affairs. A work group of research representatives from pilot sites and other NCEW member properties will help manage the process — offering comments and suggestions on focus group strategy and the readership survey instrument. The research results will be widely distributed through NCEW and other journalism and academic organizations, thus providing a broad range of input and reaction as the pilot sites proceed to recruit members of their local communities and begin building model templates.

Expected amount of time to complete project (in whole years):

3years

How will people learn about what you are doing?

The combined daily circulation of the eight pilot sites already on board currently averages about 1.5 million. Each property has an established Web presence and experienced marketing staff. The Opinion Pool thus has access to all publicity tools news organizations customarily use to inform their audiences of special projects. The Opinion Pool’s success, though, ultimately will depend on people not just learning about the project but becoming actively involved in the design, construction, evaluation and maintenance of the model templates. Opinion page staffs at the pilot properties have deep connections in their communities. They have experience in organizing readers/audience to serve as regular advisors and contributors. More nuanced and personal reaching-out of this kind will be essential for people not just to learn about, but also to get involved in the project. NCEW members not associated with the pilot sites will be able to follow the project’s progress through the NCEW list serve, a Facebook group devoted to the Opinion Pool and The Masthead, NCEW’s quarterly magazine. The NCEW’s annual meetings — in Little Rock in 2008, St. Lake City in 2009 and Dallas in 2010 — will offer substantial programs on the project and its progress. Regional meetings could be used for training professional opinion journalists and citizen contributors how to adopt and manage model templates developed by pilot sites.

Do you have any other funding or investment? We’re interested in knowing who else is interested in your project.

Properties that thus far have committed to serve as pilot sites are a part of the following news organizations: Cox Newspapers, EW Scripps Co., Gannett Co., Inc., McClatchy Company, Media General, Seattle Times Co., and Sun Times Media Group. Lee Enterprises, Media News, the Tribune Company and other news organizations have expressed interest in having properties become pilot sites. The participation of 10 pilot sites will involve a considerable investment in the project. Assuming that each site simply devotes the services of one highly-skilled, full-time equivalent (made up of several employees’ part-time-contributions to the project) we estimate a total three-year-investment of $3,750,000 just from the pilot properties — calculated on the basis of an average of $125,000 per year in salary, benefits and overhead per site. (10 x $125,000 x 3 = $3.75 million). We believe this to be a conservative estimate, one that does not take into account the resources that other NCEW members will put to the project as they experiment with elements of the pilot sites’ work, and develop their own model templates in Years 2 and 3 of the project.

Are you working with anyone else to complete this project? If so, please give names and what they would do?

In June 2007, the Kettering Foundation hosted a meeting organized by the NCEW on the future of opinion journalism — paying participants’ travel to and lodging expenses at the foundation’s Dayton, Ohio , headquarters. Discussions there led to The Opinion Pool’s formation, and the foundation since has offered staff as a sounding board for conversations about project possibilities. The NCEW and Kettering Foundation are exploring potential research partnerships and a series of national meetings relating to The Opinion Pool and its progress. The foundation recently posed following questions for purposes of discussion and as a means of exploring potential common ground between the foundation’s goals and those of The Opinion Pool:

* How does this project help align the practices of editorial writers with the work a public needs to do in order for democracy to work?
* How does the project help draw out the ways in which the public understands its problems and deliberates on ways to move forward?
* What new practices is the project developing that can help journalists rethink their own practices, self-understanding, and norms?

The scope of the Kettering Foundation’s future participation in The Opinion Pool should be fully resolved well in advance of Knight Foundation News Challenge grants announcements

Who else is working in this area? How does your work fit into the larger context of work in this area?

Every digital media project that seeks to promote public discussion of community issues is, in a sense, “working in this area.” The Opinion Pool is being organized as a complementary, rather than a competing, project. It seeks to serve as institutional ballast for the best of these projects — a hub through which reasoned and informed community conversation can flourish and be sustained from many sources. But in a very real sense this project is the first of its kind. Readership of newspaper opinion pages — the reality and potential — has never been systematically studied. Former San Francisco Chronicle Publisher John Oppedahl said that part of what got him “really interested” in working with the NCEW was: “The NAA does massive, industry-wide studies of advertising market changes and circulation trends, the ASNE studies foreign news, national news, online news, Washington news, how bloggers cover the news, etc, and Pew and other think tanks and research outfits study use of media in all its forms by all kinds of readers and viewers. But except for the effort that Clark Hoyt was leading at McClatchy before he went off to be an ombudsman, there has been to my knowledge no other large scale, and certainly no industry wide, effort to study the practice, and function and changing nature of institutional opinion journalism (put) to the purpose of making real-world, actionable recommendations for the future.” This is what The Opinion Pool seeks to accomplish — taking institutional opinion journalism and connecting it to local communities as never before, adapting it to new media and achieving economic self-sufficiency by driving audience/readership and delivering revenue.

What do you guarantee will happen if you complete the activities in this proposal?

When the activities in this proposal are completed:

* The pilot sites will have developed and tested a wide range of practical strategies for using digital technology to partner with local citizens and to offer and manage online places where citizens gather to discuss public affairs and solve community problems.
* Professional opinion writers and editors will have gained considerable skill in managing new media and imparting journalistic values to a new generation of citizen contributors.
* All interested parties will have been able to follow The Opinion Pool’s progress in real time, as the results of each stage of the project will have been documented and widely published.
* The news industry and interested citizens will have a greatly deepened understanding of opinion journalists’ potential to become local leaders in new media — through interactive programs that can be managed by a small staff and that are practical, sustainable, useful and commercially viable.

Doing Away with Dewey ~ Unifying Digital and Physical Collections and Knowledge with a new open organization of knowledge (B3OK)

Primary Contact Name

Ms. Bonnie Peirce

Describe your project

We will extend the context and power of public library collections by hyperlinking the materials within libraries with an open global digital knowledge network for youth using semacode. Our ultimate aim is to connect all Physical library collections, Informative materials, media, and books, Cultural objects, and Specific physical locations and objects with a global digital community and open knowledge network which is mobile as well as virtual using common language, semacode, and free creative applications. About B3OK: http://www.b3ok.pbwiki.com It offers: * open customization and tailoring according to the demands of individual library collections * growth and expansion of knowledge areas dynamically across physical and digital realms * A more intuitive browsing and exploration of subject areas than other organizational systems, such as dewey * A greater ease of collection development, management, and maintenance * A broader spectrum of delivery possibilities and extension possibilities for knowledge, information, and culture across all media formats * Greater access to knowledge (both existing and dynamically being created) and creative contributions of people participating on the global digital knowledge network. How it works: Phase One: Replace existing organization (Dewey, LOC...) with B3OK tags, (browse subject tagging examples and guidelines on the wiki ~ http://www.b3ok.pbwiki.com~ add your notes and additional tags to the open system) Phase Two: Print and attach semacode labels to collections ~ books, media, and materials, using b3ok semacode generator to connect it with the open b3ok wiki platform (seeking these funds to develop further and get the word out to public libraries) Phase Three: Create, Contribute, and Share knowledge on the b3ok platform and continue to expand the open knowledge system into the physical and digital worlds through publicity and partnerships.

Primary Contact Email

Organization or Business Name

Who would want to use it and why?

Public libraries across the United States. Public libraries' organizational infrastructures, networks and archtitectures are becoming increasingly obsolete and libraries are facing serious challenges to transform their collections and services to better meet the needs of modern citizens. B3OK gives them a way to allow greater access to the public to the power of their collections ~ both digital and physical and provides an open knowledge platform for collaboration, exchange, and community knowledge building and organizaton.

Why are you the best person or organization to develop this project?

I designed B3OK. I'm a Librarian (recognized as a "Mover and Shaker"~ one of the people changing the library profession~ by the Library Journal and advocate for change within the profession and its institutions across the country. I founded the Library Goddesses Blog Network and wikis, as well as the Library Youth and Teen Services 2.0 Ning group. I have taught workshops on Web 2.0 applications for Youth Services throughout the state of California and well as online courses for Simmons GSLIS. I am also techie as well as an entrepreneur~ I co-founded thebestkidsbooksite.com. I'm a member of Boston Media Makers. I am also a public librarian (Head of Children's Services) at the Dover Town Library, in Dover, MA. Basically though, I am passionate about public libraries and deeply understand the need for libraries to transform themselves and become part of the digital world. I have removed dewey from my library and implemented b3ok in its place ~ the public loves it, the librarians love it, and circulation is doubling. We need funds to continue its development and reach out to the rest of the public library community and get them networked with b3ok and the larger world.

U.S. State

MA

Country

United States

What potentially bigger thing might happen if everything went perfectly and the stars all aligned?

Global, instant, and ubiquitous access to knowledge, information, & cultural objects and the tools for their creation would be available to all people irrespective of socio-economic or geographic borders. Knowledge would and could be shared at points of physical relevance and answers to questions would be freely available to all citizens.

How will you be able to measure whether or not your project has really made a difference?

We will be able to measure this in the following ways: *The number of public libraries who adopt & actively utilize b3ok within their communities and the resulting impacts on library use and circulation *The number of school libraries who adopt & actively utilize b3ok *The quantity of local content generated and geo-tagged *The traffic and web usage In the longer term, we could look at the effects this effort has had on standardized test results and curriculm adaptations within local schools in communities which adopt b3ok, as well as looking at how this system has transformed the creation and sharing of information and knowledge within and across local areas.

Requested amount from Knight News Challenge

$387000

What unmet need does your proposal answer?

Traditional public libraries are becoming obsolete in their current form. Unless libraries move beyond their traditional static read-only resources and walled one-way delivery systems to become an active part in the global and local transformation taking place in the ways knowledge, information, and cultural objects are being created, organized, distributed, and delivered, this country risks losing the institutions which were founded to protect and ensure citizens' freedom of access to information, inquiry, and speech. Public Libraries need a future. B3OK answers this need by providing a new model, and a new knowledge archtitecture and network for public libraries.

Total cost of project, including all sources of funding

$468000

What specific, unique opportunity do you see that will make this project more successful than others trying to fill that general

A few public libraries have dropped the Dewey Decimal Classification System as a way to organize their physical holdings, choosing to replace it with BISAC (Book Industry Standards and Communications) Subject Headings, in attempt to make their library collections more accessible to people and encourage use. They have had limited success. B3OK is a knowledge system and platform developed for the creation, organization, distribution, and delivery of knowledge, information, and cultural objects which unites the digital and physical, is mobile, and successfully addresses a world which is now local and global. It is a powerful, yet simple, knowledge platform and network, not simply a merchandising and sales structure, and as such provides an outstanding working model and knowledge archtitecture for public libraries to utilize.

Expected amount of time to complete project (in whole years):

1years

How will people learn about what you are doing?

We will get the word out to people about B3OK utilizing many different venues: *Social media gatherings, tech events, and unconferences *Library Professional journals and magazines *Library goddesses blog network (we created it) and prominent library bloggers *Library 2.0 ning groups, * Promotion and speaking engagements at state and national library conferences *Library unconferences like libcamp boston *Simmons GSLIS course and professional alumni network *Presentation at Computers in Libraries, 2008 *YouTube videos *Local Public library promotional materials in most communities across the country *State Library organizations and youth services consultants

Do you have any other funding or investment? We’re interested in knowing who else is interested in your project.

We have also applied for a MacArthur Foundation Knowledge-Networking Award.

Are you working with anyone else to complete this project? If so, please give names and what they would do?

I am and will be working with others (many others) in both the library world as well as tech community to complete this project. I am working with: Joan Howland ~ Head of Circulation, Dover Town Library, Organizer of Libcamp Boston (unconference focusing on web 2.0 techs and their applications for libraries), Online Instructor for Simmons GSLIS. She have many years of experience gathering, designing, and generating library circulation and statistical reports, in addition to collection management, organization, and development expertise. She is developing statistical and circulation reporting mechanisms for public libraries to utilize for measurement as well as to ease the b3ok implementation and conversion process. Christine Dimartino, Children's Librarian, Community Outreach Coordinator, and Media Educator. She is developing and distributing simple, effective online instructive and media pieces to promote the adoption of B3OK, show people how it works, and give people ideas about how to play with it/implement it within their local areas. She is in charge of media relations, viral marketing initiatives, arranging conference presentations and speaking engagements. Chris Brogan~ http://chrisbrogan.com/. Chris Brogan is a social media and social networks expert and one of the founders of Podcamp. He and his team will work on the successful technical implementation, openness, and scaling of the B3OK digital knowledge base. Judi Long, Librarian Judi is our Cataloging & Physical Collection Specialist, working with local libraries to assure effective implmentation of the b3ok knowledge base within each physical library

Who else is working in this area? How does your work fit into the larger context of work in this area?

There aren't many people working on the development of a comprehensive new knowledge model transforming the way in which public libraries organize, create, deliver, and distribute knowledge, information, and cultural objects. There are many who are trying to make small changes within the old traditional frameworks for library services. By designing an open knowledge system and seeking contributions and participation from all, we hope to provide a larger context and support for all individuals working on the revitalization of public libraries, within any local community. Semapedia.org is the other major group working on physical hyperlinking in the mobile space, though our focuses are different. I and other members of the B3OK group attended Mobilecampnyc2 recently held in NYC, organized by Alexis Rondeau, one of the Semapedia founders, and we met other people working with 2D barcodes and mobile applications. We will remain an active part of this tech community as well as other social media tech communities self-organizing across the country.

What do you guarantee will happen if you complete the activities in this proposal?

People, irrespective of their socio-economic or geographic borders, will be able access, share, and create information, knowledge, and cultural objects within their local communities and share it with the world.

Louretta: An open-source, socially networked, small-town newspaper CMS

Primary Contact Name

Mr. Matthew Waite

Describe your project

Big media is only now waking up to the power of the Web, databases and social media. A few media companies are beginning to hire developers and are trying to innovate online. They're building up expensive server hardware and programming new features, tapping into new technologies to reach readers anywhere they are. Newspapers with hundreds of thousands of readers and millions in ad revenues can do this. Thousands of small town weeklies, vital to the very survival of their towns, cannot. Many small town newspapers don't even have Web sites. With the Knight Foundation's help, I would like to build a world-class online content management system for small town papers - the weeklies and twice-weeklies for whom a high-quality CMS is unaffordable. The system would be built in Django, an open-source Web framework, and the code creating the site would be freely available. In addition to making the code free, this project would host sites for small town papers without cost for five years. I call the project a CMS for lack anything better to call it. It's much more than a CMS. I want to build a site that creates online social networks around the very real social networks that exist in small towns. The site will allow people to participate in and contribute to those social networks, helping breathe life into the site. The social networks will then drive a customized, personalized experience for users of the site. Beyond the social networks, I want to build the mechanisms for people in small towns to follow their institutions of government, schools and local sports through databases of public records, newspaper-created information or data entered by the users themselves. In short, I want to put the tools that big papers are just starting to use into the hands of small-town newspaper publishers who are far closer to readers than big media will ever be.

Primary Contact Email

Organization or Business Name

Who would want to use it and why?

There are two audiences: The people who live in the town, and the people like me who moved away, but never really left. For the people who live in the town, a site using this proposed framework would provide access to more information about the town they live in. They would have more ways to share information about the institutions they are part of. For the people who leave, they would be able to follow what is going on in their hometown in far greater detail than they can now. I moved away from my hometown 15 years ago, but I still read every marriage notice, every obituary, every school board update. Interest in small-town happenings extend far beyond the borders of the town.

Why are you the best person or organization to develop this project?

I was born to develop this project. My life experiences are here. My grandmother spent her decades long journalism career at the Woodbine Twiner in Woodbine, Iowa, population 1,500. She was a reporter there. And an editor. And an ad saleswoman. And a typesetter. And a delivery driver. All on the same day. The Twiner has no Web site. Without something like this, it may be years, if ever, that the Twiner has one. I grew up in a small town in Nebraska. I return as often as I can. I read my hometown paper more closely now than I did when I lived there. It's a decent small-town paper, but online it could be so much better with help. The site is flat and almost no information is searchable or accessible outside the story-centric form of its print parent. And information stops at print's edge. For example, my father is on the School Board, but online I can only get the limited information contained in small stories about what the School Board is doing - what they voted on and how they voted, for instance. There's more to life than governance, though. When I was a boy, my father was president of the local Little League, and I was the head scorekeeper. Kids would approach me constantly about their stats. If the data is being collected, why shouldn't kids, parents and grandparents be able to get those stats? The answer shouldn't be determined by how large the newspaper company in town is. I now work at a large newspaper, the St. Petersburg (Fla.) Times. My job is to use technology, databases and the web to reach readers. An example of my current work is PolitiFact, at www.politifact.com. PolitiFact is made with Django, driven by databases, and meant to inform voters who is telling the whole truth, the half truth and nothing close to the truth in the presidential election. This small town CMS project represents a chance for me to use those skills to make small-town journalism on the Web better, to bring tools to tiny papers, to bring important features to places where the online economics won't work for a long time, if ever.

U.S. State

FL

Country

United States

What potentially bigger thing might happen if everything went perfectly and the stars all aligned?

Two good things will happen if the stars align: We'll vastly improve and expand small-town journalism online and we'll learn a lot about how community and news come together. Community in a small town is a very real thing, as opposed to many of the ephemeral communities we find online. By socially networking the news of a small town, I believe we can learn more about how social networks and news interact than we could in a large market. We would flip Web news development on its head, at least for a little while. Innovation on the Web is being driven by places like the New York Times and the Washington Post, and to some extent that's understandable. But with the complexity and volume of their publications, they can't tear up their existing workflow and rethink their entire infrastructure without at least some idea of how it might work, if at all. For a small-town weekly, the number of stories published in an edition wouldn't fill one section of most midsized metro dailies. The workflow is manageable and is handled by a small enough number of people that changing it wouldn't be the bureaucratic nightmare that it would be at a major newspaper. By proving it can work and work well in a small town, we open the possibilities for larger news operations.

How will you be able to measure whether or not your project has really made a difference?

I'm a linear thinker and like empirical measures. I think the measurements here are simple: pageviews, time on site, users and sites. The pageview counts and the amount of time spent on the site are measurements of how much people are using the site. They're standard measures industrywide. If they go up, that's good. They go down, bad. The number of registered users for each site will also tell us how people are reacting to the content management system in their communities. It takes an act of trust for people to surrender information to a Web site. If people register, then that's a sign that the site is something people want to participate in. A secondary measurement is the number of small-town newspapers who use the software. For small-town newspapers with limited IT resources and little profit motive to go online, no Web site or the same token Web site is easy. If they're convinced to go with Louretta - convinced to abandoning the status quo - that's a success.

Requested amount from Knight News Challenge

$90000

What unmet need does your proposal answer?

I see two unmet needs: There is little in the way of world-class online platforms for small newspapers, certainly not that offer a full spectrum news/social network/database platform in one application. To make an easily extensible open source news/social network platform would by itself be a public service. Adding in public records database applications would take it beyond anything available publicly or commercially. The second unmet need is that very few newspaper.coms have turned their sites into social networks. There's very little research into how to make it work from technical standpoint, from a workflow standpoint and from a user experience standpoint. This is an opportunity to help the entire news business determine if this is a path it wants to follow, if it can succeed, how to adapt existing workflows to new demands, how to structure the content from a technical standpoint, how to design the application and a million other questions I haven't foreseen. One thing that truly bothers me about a lot of the writing you find online about the future of news is that it comes from people who are writing in a vacuum. There's too much talking and not enough doing. This would present an excellent opportunity to do it and see what we learn.

Total cost of project, including all sources of funding

What specific, unique opportunity do you see that will make this project more successful than others trying to fill that general

Most news sites online now - large and small - have been charitably described as a giant ball of mud: an accumulation of materials loosely held together to take some semblance of shape. My own employer's site at one point was created by 23 different Javascript programs that added bits and pieces of functionality. Many sites, when adding applications or functionality, far too often take a third-party application and bolt it onto a page. Or they wind up having to go completely outside their production systems to a different system altogether because the systems they chose to put news online won't adapt or support new applications. Several efforts I've seen aimed at socially networking the news take this same tack - develop an application outside the main CMS and bolt it onto the site or create an entirely separate site away from the main URL. Louretta will take the opposite approach - news, social networking and databases will be in a site's DNA. There won't be external calls or separate servers or different URLs. A news organization will use one site, one set of servers, one set of technologies. No vendors. No outside support. And it will be designed from the start to run on an absolute minimum of staff members, who only have to learn one system.

Expected amount of time to complete project (in whole years):

2years

How will people learn about what you are doing?

There are two audiences I will need to reach at different times. Immediately on the project's launch, I'll register the domain and set up www.lourettaproject.com. The base site will serve as a vehicle to market the CMS to newspaper publishers and interested users, including information about what Louretta does and what is needed to run it. To help market the CMS, I'll work with the Institute for Rural Journalism and Community Issues at the University of Kentucky and a few targeted state press associations to alert small-town newspaper publishers that Louretta exists once we near the end of development. Also, I'll seek help from my alma mater, the University of Nebraska-Lincoln, which works with many small-town publishers throughout Nebraska. At developer.lourettaproject.com, I'll host the code, project management wiki, developer's blog and other documentation. To market the developer site, I would use a combination of means. First, I would announce it on the Django users group e-mail list, a large active list of people who are using the framework I'll use to develop Louretta. I'll also post it on my own site, which has a small following of people who are in news - online and print - and are technically advanced. And I'll also use my own social network, friends who know Django who love a good challenge.

Do you have any other funding or investment? We’re interested in knowing who else is interested in your project.

I have none. The Knight News Challenge is where this idea started and I have not sought other funding. I'm not opposed to it, but I'm also not convinced it's needed.

Are you working with anyone else to complete this project? If so, please give names and what they would do?

As of now, no. However, after posting my idea and linking to my open Knight News Challenge application on my personal blog (www.mattwaite.com), I received several e-mails from people offering to help out. If Louretta is funded, I intend to create some means by which volunteer coders can take part. I will need also design help. I've built design costs into my funding request and have some interest from a handful of designers. But at this point, I am the only one officially on board to develop Louretta.

Who else is working in this area? How does your work fit into the larger context of work in this area?

There are several commercial content management systems aimed at small newspapers, but they are limited and could be described as shovelware - taking print content and shoveling it online. Drupal, an open-source publishing system, has attracted a number of newspaper users and is the closest analog to Louretta. Like Louretta will, Drupal offers an open-source content management system, a templating system for rapid design, user customization and a developer base writing extensions, or modules, to the system. However, Drupal does not enable the ability to socially network news content and customization is difficult. From what I have been told by Drupal users, building modules to track elected officials and Little League scores could be done, but it's not easy and requires more IT resources than most small newspapers have. And, while Drupal's developer base is large, relatively few of them are developing applications specifically for news sites. Louretta, from its birth, will be designed only for news sites.

What do you guarantee will happen if you complete the activities in this proposal?

Because there is so little research on how readers will respond to a socially networked news site, there's little I can guarantee in that regard. I'm not a small-town newspaper publisher, so I can't guarantee how they'll react to Louretta. I can only guarantee what I can control. I'm very proud of the fact that I come from a small town, and that my family still lives there. If I complete the activities in this proposal, I guarantee that Louretta will be a product that will reflect that pride in where I'm from. My childhood love of Little League baseball will be poured into making something that makes Little League players and parents in the town proud. My love of small-town life will guide me to create something that connects people to each other and to the institutions of their town. And my love of the news business will drive me to create a product that keeps small-town journalism vibrant and sustainable in the online future.

The conversation toolkit

Primary Contact Name

Mr. Paul Bradshaw

Describe your project

A series of plugins or bolt-ons that enable publishers to facilitate more productive conversation around a news issue, and local populations to engage more directly with the issues affecting them. Based on 'Five W's and a H', this allows users and journalists to address the following questions with a simple user interface: Who can I connect with? (e.g. social networking, etc.) Where did this happen? (e.g. mapping) Why should I care? (e.g. personalisation, databases, how international events affect us) When are events coming up that I need to be aware of (e.g. Calendar, Facebook Events) What did the journalist read to write this?/What have people said about this article? (e.g. social bookmarking, links, documents, Trackback) How can I make a difference? (e.g. petitions, changes in personal behaviour or consumption, automation) The technology will act as an 'aggregator-stimulator', or 'pull-push' model, pulling together relevant content and using editorial questions and ideas of 'incompleteness' to motivate contributors (see mockup) The project builds on ideas outlined in the 'Model for a 21st century newsroom' published on the Online Journalism Blog (see documents attached), specifically part 3 - 'Five Ws and a H that should come after every story', but also the 'News Diamond' (particularly the alert and context stages) and Distributed Journalism.

Primary Contact Email

Organization or Business Name

Who would want to use it and why?

Any news organisation or online content-based organisation. The toolkit would help facilitate user interaction, generate material and engender community around the issues in question. From a business perspective, UGC is known to be sticky and therefore attractive to advertisers, while the technology would also make the content proposition more competitive, increase distribution, and improve reader loyalty. Editorially the gaps in knowledge made explicit would help inform the news agenda; from a community perspective, it helps make information useful, and therefore attracts users.

Why are you the best person or organization to develop this project?

Paul Bradshaw has worked in editorial website management and magazine editing, and has lectured in online journalism and new media for the past six years. For the past three years Paul Bradshaw has been running the Online Journalism Blog, researching and analysing developments in new media and journalism. The blog has been described as "one of the UK's most influential journalism blogs" by UK Press Gazette and "one of the finest UK journalism blogs" by Adrian Monck; as "Absolutely first class" by David Black, Group Director of Digital Publishing at Trinity Mirror plc, and "innovative and thought provoking" by Ed Roussel, Digital Editor of the Telegraph Media Group. The blog has a global readership, with readers across South America, Europe, the former Soviet Union, South Africa, Australia, and North America. It is planned that lessons learned during the project will be disseminated and discussed via the blog, while blog readers will be invited to help develop the project. Nick Booth currently works encouraging people to understand and use the power of various forms of social media. He is also a podcast producer and documentary film maker, with most of his work focused on active citizens. This includes the Grassroots Channel podcast. Nick began his career working as a BBC journalist. In almost 15 years with the corporation Nicks work ranged from general news reporter through to political programe reporter, producer and presenter. He spent a number of years making documentaries and current affairs films for BBC 1, BBC 2 and BBC Radio 4, including some investigative journalism. The other contributors (details below) have worked on similar projects in local arts and political advocacy and engagement.

U.S. State

Country

United States

What potentially bigger thing might happen if everything went perfectly and the stars all aligned?

The plugins become an element in a majority of blogging platforms and news content management systems. Programmers mashup the technology to improve and build on it. News organisations identify gaps in knowledge and address those. Citizens are empowered and engaged with issues in the news, and work together to address problems. Non-bloggers are motivated to join 'the conversation' while those who previously didn't comment find a reason and platform to engage.

How will you be able to measure whether or not your project has really made a difference?

An open source download site will be able to measure downloads and contributions by developers; pilots using existing news websites and blogs will measure contributions by users. Discussion across the online journalism community will indicate how it is affecting newsroom cultures. Academic research will monitor changes in user attitudes and news engagement.

Requested amount from Knight News Challenge

$250000

What unmet need does your proposal answer?

An answer to the question what is news for. Until know we have rather complacently believed it contributes something to democracy. Providing tools which allow the audience to extend the news thriugh action as well as conversation will create a more direct link between the deomcratic intent of news and the reality in terms of actions. The need to move beyond the conversation; the need for empowerment and engagement in an increasingly disengaged and disillusioned public. For newsrooms, this fulfuls a need for technologies that facilitate user engagement - 'stickiness' and loyalty.

Total cost of project, including all sources of funding

$250000

What specific, unique opportunity do you see that will make this project more successful than others trying to fill that general

Other attempts at improving reader engagement tend to address specific issues, or provide generic 'blank pages' for people to contribute 'comments' or improvements. This brings an editorial focus to the questions raised by issues in the news, and helps users to frame their responses in terms of particular, action-based routes of enquiry. It also brings together a number of technologies with potential for news: social networking; mapping; calendars; databases; social bookmarking; and automation - building on off-the-shelf solutions, cultures and user bases rather than trying to build from scratch.

Expected amount of time to complete project (in whole years):

2years

How will people learn about what you are doing?

The process will be covered on the Online Journalism Blog, which has a global readership across all five continents. I also write for Poynter in the US; Press Gazette and Journalism.co.uk in the UK, and Indian Online Journalism. From those it should be disseminated more widely through other bloggers, academics and journalists. The project should also attract some research coverage.

Do you have any other funding or investment? We’re interested in knowing who else is interested in your project.

No. However, funding may be sought from other bodies, including the International Helsinki Committee.

Are you working with anyone else to complete this project? If so, please give names and what they would do?

Nick Booth (details above) would be involved in conceptualising the project and liaising with pilot organisations. Dmytro Potekhin, Ukraine, is a freelance third sector consultant. He has worked as a policy analyst in the Japanese Embassy to Ukraine; a chief of ICT in an elections monitoring effort; helped to go online and organized live broadcast over internet for a public radio project (launched without license from the regime); during the Orange Revolution developed and managed a major nationwide non-partisan voter mobilization & education campaign. He is currently giving advice on strategic nonviolence to several human rights groups in Eastern Europe and Middle East. In Ukraine he works to develop a new school of public administration. Dmytro will help advise specifically on the 'How' of the toolkit, with advocacy issues and with development in general. He will also help find co-funding and build linkage to youth and human rights networks to help bring them online with the tool. Stefan Lewandowski is founder and Managing Director of UK creative agency 3form. He has worked on a number of web projects around engagement and arts news and worked with some of the technologies discussed in this proposal. His clients include Pilot TV, Fused Magazine and the BBC. One Midlands news organisation has expressed an interest in piloting the technology; I am in discussions with others.

Who else is working in this area? How does your work fit into the larger context of work in this area?

Although a number of people are working in the wider field of social media - Steve Outing, Jay Rosen - this project is unique in its focus on action and utility.

What do you guarantee will happen if you complete the activities in this proposal?

A prototype plugin that addresses at least one of the six questions identified above, and facilitates user engagement and contribution through work-saving technologies. Along with this, a pilot study at a local news organisation tests such a plugin. And ongoing reports and analysis via the Online Journalism Blog

Civic Journalism for Community Empowerment Country:Paraguay

Primary Contact Name

Maria Diaz de Vivar

Describe your project

In Paraguay, there are only three major national newspapers and all focused on events happening in Asuncion and involving political and economic elites. In the rest of the country practically no local news sources are to be found, with the exception of 2 cities that have local newspapers and community radios. News sources focused on civil society events are even more rare, almost non existent. NICT has only recently begun to reach rural areas, and only 3,2% of the total population has access to the internet. A recent initiative, OPORTUNET, has established 100 internet connections in poor and isolated communities for public use. There is an urgent need to provide timely and relevant local news, in formats that would empower citizens with information to participate in the decision making process, promoting good governance, and community-building. The main goal is to generate local news from a citizens perspective with the use of new technology. CIRD, in alliance with OPORTUNET, 75 civil society organizations, the Paraguayan Journalist Forum, and community radios, for the first time will promote the creation of 17 local news centers (1 coordinator/editor and 2 correspondents) with their own website for the provision of information from the citizens point of view and a civic journalism on-line training course in Spanish and Guarani; (user friendly for persons with disabilities) reaching 1000 low income beneficiaries, mainly youth, in 17 departments of Paraguay. Beneficiaries will use new technology (web-site and cellular phones) to disseminate their news; acquire techniques for conducting surveys from a citizens point of view; and manage local on-line databases in each of the 17 news centers. During the 2nd and 3rd year, the trained correspondents will broadcast their news on a weekly basis to national news sources (TV, Radio, and Newspapers) and conduct 2 yearly cellular-phone surveys in 17 cities of the country focused on civil society concerns. There will be a final evaluation of the initiative.

Primary Contact Email

Organization or Business Name

Center of Information and Resources for Development

Who would want to use it and why?

Mainly citizens of the communities where the new news centers are established. The project will enrich the local content of Internet in these 100 communities and increase the use of the www in schools, CSOs, educational centers, etc. The new local news centers will be also connected to CIRD’s SC Noticias (a news site with 20,000 regular daily visitors), 6 national radios, 2 national newspapers, and 2 national television channels that will then reach the whole country with local news and internet users interested in civic journalism courses and citizen perspective news. A recent survey revealed that citizens demand decentralized news sources and local content in Spanish and Guarani;. 50% of the population in Paraguay uses cellular phones (5% that uses regular phones) and will receive news in their phones.

Why are you the best person or organization to develop this project?

For 20 years, CIRD has collaborated with a network of 75 civil society groups in the country contributing towards their institutional and management capacities, where communications and civic journalism has been a key component. Through its communications department, CIRD has established strong links with Civil Society Organizations and has organized debates and training sessions in civic journalism with professional and amateur reporters. A special workshop to train amateur reporters in CSOs and small communities has been developed and proven effective. Since 2003, CIRD publishes monthly newspaper, Iniciativas Ciudadanas, covering civil society issues, and owns the only on-line national News Agency focused on civic journalism, SC Noticias, www.scnoticias.org. Last year, CIRD established the country’s first on-line database of the municipal candidates´ financial and political background to promote informed voting in the country, contributing towards transparency and governance. Since 2001, in cooperation with USAID, CIRD has covered diverse issues involving democracy and capacity-building for 75 CSOs, including 9 dedicated to promoting rights of people with disabilities. Throughout this process, CIRD has sub-granted US$ 3,500,000 dollars to CSOs and provided capacity building assistance, training and centralized administrative services. This was accomplished by installing a Internet based management network for proper auditing, reporting, and procedures to effectively channel resources and monitor the implementation of actions. CIRD has worldwide partners such as: Impact Alliance, International Youth Foundation, Inter-American Network for Democracy, AVINA, etc., and more than 35 experienced professionals in the field of communications and civil society, who bring relevant experience to the program. With this project, CIRD’s acquired skills in journalism and NICT will be made accessible to 100 smaller and isolated communities that need access to the world.

U.S. State

Country

Paraguay

What potentially bigger thing might happen if everything went perfectly and the stars all aligned?

Because of its holistic approach, the project would have the following anticipated impacts: a) An innovative model for local news agencies will be installed and proven b) The new model will be replicated in other small communities in Paraguay and South America c) Because of widespread replication the number of beneficiaries will at least triple the number of initial direct beneficiaries d) The 17 news agencies installed will be sustainable thanks to productive partnerships with larger media businesses and Civil Society Organizations e) The new local news agencies will draw the attention of large media businesses f) Public debate surrounding local rural communities’ needs will be positioned into the political and media agenda g) Vulnerable populations that have been isolated from new technology, such as disabled persons, women, youth and campesino communities will incorporate these tools into their day to day activities to promote their rights h) National and local governments will assign a larger percentage of their budget to the promotion of ICT for public use, after seeing the benefits of investing in this sector i) A new style of journalism focused on civil society concerns will influence main media outlets j) Public policy reform favorable to the promotion of new technology in the country as a result of civil society demands k) Community Building and Social Cohesion among diverse groups that usually work in isolation from one another. l) Increased government accountability due to improved access to information m) Local communities identify creative mechanisms to sustain and/or expand the use of new technology for the promotion of social journalism.

How will you be able to measure whether or not your project has really made a difference?

During the first two months, an expert in monitoring and evaluation will gather qualitative and quantitative data through surveys, key stakeholder interviews, and observation visits to establish an initial baseline before activities begin. Also, participants selected for training will be required to fill in a pre and post test so that knowledge acquisition can be measured. In this sense, the evaluator will have established the before and after, so that changes can be measured according to reliable and measurable indicators, that will be revisited throughout the project with the use of the logic model. There will be a mid-term process evaluation after 18 months, to correct any problems in the design or implementation phases, and one final impact evaluation to assess the level of achievement according to the expected results. This evaluation will have a participatory methodology, so that communities may assess their own empowerment within the process and propose any changes for the future. Special attention will also be given to sustainability and use of new technology within the communities by direct and indirect beneficiaries. The evaluation results will be displayed in one final event where beneficiaries, partners, media, and other key stakeholders will be invited. Main indicators will be; a) % of people with disabilities, youth and women with effective access to new technologies and INTERNET, b) presence and visibility of local news with a citizens´ perspective generated by new agencies in mainstream media, c) number and quality of new business alliances between new news agencies and private businesses, civil society organizations, and larger media firms, d) number and quality of new international alliances and agreements, e) feedback from recipients of local news generated, f) demand for replication, g) annual fundraising Plan designed and Implemented by news agencies, h) number of people that complete the on-line training course in civic journalism.

Requested amount from Knight News Challenge

$2650000

What unmet need does your proposal answer?

Recent government sponsored studies say INTERNET has only reached 3.2% of Paraguay’s population, the lowest percentage in S. America and 4 to 5 times lower than the world average. This initiative will improve INTERNET access by establishing satellite technology in 2 additional points, currently isolated from telephone or internet connection. It will also add content with local value in recently established OPORTUNET sites. It will improve access by providing proper training for PWD, youth, adults, women, and illiterate individuals; to marginalized groups, who in a large percentage have been excluded from economic development and from access to information on their rights as citizens. The project answers to the need to promote civil society groups and grassroots efforts that most directly benefit the population in need. The project specifically promotes the establishment of local news centers in smaller communities across the country, that are excluded from news media because of the concentration in the capital city Asunción. The digital gap between Asunción and the rest of the country perpetuates inequity, for which the project hopes to reduce this digital divide incorporating the latest technology to facilitate the transfer of information and news between smaller cities, to Asuncion and the world. Educational and training facilities are also concentrated in Asunción. The project will take training to at least 1000 youth in smaller communities with on-line courses in civic journalism and news-reporting accessible from anywhere in the country through INTERNET and especially through OPORTUNET’s tele-center access points. The use of multi-media to display news stories web-sites, will be an innovative method to reach individuals who do not write or read. There are no public or private entities in the country that have mainstreamed PWD in their ICT/educational programs, for which this project will pilot a special software and equipment made to reach deaf and blind individuals in 4 news centers.

Total cost of project, including all sources of funding

$2850000

What specific, unique opportunity do you see that will make this project more successful than others trying to fill that general

The introduction of cellular phones as the most popular means of communication in Paraguay, especially among youth, creates an opportunity for low cost dissemination of news. Local news produced by the 17 news centers will be sent to cellular phone users. Also, news correspondents will be trained to send digital images and text from their reporting site to their local news centers. The use of this technology overcomes the current barrier relating to high long distance call costs for wire telephones, the non existence of a national postal service and high transport costs. NICT now allows alternative news media to develop with lower initial investment and lower production and distribution costs. This can change the news media market by providing local content to news on the INTERNET and challenge the current monopoly of media businesses in Asunción. The improved elementary educational level of smaller communities provides enough literate youth to work as local reporters and news agency managers. The lack of public policies addressing the digital divide issue has kept the poor excluded from NCIT. The project will create a national network with diverse sectors involved in civic journalism for the interchange of experiences which will advocate for policy changes. This bottom-up approach makes the project feasible, with technology as the means to break the isolation of many poor communities. Citizens will have a network and platform to organize and demand changes from their government concerning social, economic, and technological reform. By disseminating the results of MIDAMOS, www.midamos.org , a municipal performance measuring tool, the news centers will promote citizen´s role as watchdogs to monitor municipality´s actions in the communities they serve.

Expected amount of time to complete project (in whole years):

3years

How will people learn about what you are doing?

The CIRD will promote the overall initiative, its impact, and the news generated by new local news centers through its monthly newspaper called Iniciativas Ciudadanas that reaches key sectors in the media, businesses, universities, political leadership, and non-profit organizations with a monthly circulation of 2000 printed copies and 5000 on-line subscribers. CIRD will also update on a weekly basis its on-line News Agency called SC Noticias that is visited by 20,000 individuals every month. CIRD will also promote the initiative by sending news articles and materials produced during the project to international allies such as International Youth Foundation, Poder Ciudadano, Impact Alliance, AVINA, among others. A specialist in video production/documentary will be hired to film the 17 news centers experiences with real life stories, documenting, on-site, the best practices throughout years 2 and 3. This material will be edited in Spanish and Guaraní, with subtitles in English and sign language interpretation, so that a broad audience may be able to appreciate the impact of new technologies and civic journalism on the lives of small communities. This material will be displayed during the last promotional event, available in CD ROM format (500 copies). Since, 5 new news centers will pilot a complementary newspaper edition with a civic journalism focus, the community at large will also be able to read and know of the existence of this local news center and newly established websites. These newspapers will be produced and distributed every 3 months among local key stakeholders. A nationwide outreach and communications campaign will be designed and implemented during years 2 and 3, with national radio, television, and print media so that the general public will understand and keep track of project results. Project coordinators will consult beneficiaries and allies during the design phase of the campaign, so that messages are appropriate to target audience, making use of video, print, photographs, graphics, web-sites, blogs, audio, etc.

Do you have any other funding or investment? We’re interested in knowing who else is interested in your project.

In the financial realm, CIRD’s board, composed of six members will contribute its time to attend to the proper development of the proposed project and its oversight. CIRD along with its partners and beneficiaries will contribute a total of 7% of the total cost of the project in form of inkind contribution, relating to use of office infrastructure, technology, executive staff, software, etc. Also, there are two other projects that will add synergy to our proposal. On one side, USAID is cooperating with CIRD in a Civil Society strengthening program that includes the use of communications and CIRD’s news products. The USAID sponsored Civil Society Program has allowed CIRD to develop web sites and products that will serve as a base for the promotion of the new local news agencies to be installed. USAID funding can cover office facilities in Asunción, use of computers and office furniture for coordinating and administrative staff, and educational materials/books already designed on civic journalism. On the other hand, Fundación Paraguaya leading the OPORTUNET initiative, will contribute technological equipment and internet costs for 100 points that have been subsidized by a USAID grant during 2 years, ending in late 2008. The beneficiaries/communities to whom OPORTUNET provided connectivity will contribute their computers and facilities for the 17 news agencies, even though necessary upgrades will be financed by this proposal to reach the desired impact. At least 10 participants from each of 83 OPORTUNET sites are also contributing their own time as volunteers for the 17 news centers.

Are you working with anyone else to complete this project? If so, please give names and what they would do?

These 3 organizations will be working in Alliance with the CIRD to implement activities, contributing with their local knowledge of the areas and expertise, improving in this way the service delivery to the target population ORGANIZATION: Fundación Paraguaya Project OPORTUNET CONTACT: Juan Urraza-ICT expert for OPORTUNET ROLE: As one of the leaders in the country in establishing internet access in rural and remote areas, this organization will be in charge of coordinating and implementing the technological aspect of the project with the 100 internet points involved, facilitating the initial contact with communities being targeted. They will also be in charge of the monitoring the actions in conjunction with the CIRD, so that activities are implemented as planned. ORGANIZATION: The Paraguayan Journalist Forum CONTACT: Susana Oviedo-President ROLE: As the main forum of experienced journalists in television, print, radio and internet, this forum will be key in hosting the three day visit of the trainees to major media outlets in the capital city during the 2nd year. This will allow for the trainees to not only experience on the ground the daily activities of experienced journalists, but will also facilitate future collaboration. This will contribute to the objective of creating contacts to position local topics in the national media agenda. The forum will also participate in the organization and facilitation of the national network meetings. ORGANIZATION: Community Radio Network CONTACT: Roberto Urbieta-Executive Director of Fundación Paraguaya ROLE: They will be a key player during the outreach and communications campaign, granting air time for the dissemination of public service announcement and conducting in person interviews to promote the concept of civic journalism through new technologies and overall results of the project. They will also be beneficiaries of the grant money, since many are part of the OPORTUNET initiative; accessing training and equipment to improve their services.

Who else is working in this area? How does your work fit into the larger context of work in this area?

Paraguay has yet to develop a national ICT action plan, which means that actions have been isolated and insufficient to cover the needs of the population. However, non-governmental organizations dedicated to improving the overall livelihood of vulnerable populations by reducing the digital gap have invested in expanding internet technology to isolated sectors of the population. Fundación Paraguaya, with the OPORTUNET project has focused on establishing alliances with internet providers to bring this technology to rural communities in 100 strategic points, of which many are community radios and CSO´s focused on promoting the rights of PWD. Thus, the CIRD in coordination with Fundación Paraguaya will be taking advantage of these new internet sites and alliances with individuals already interested in journalism and minority rights, so that civic journalism can actually be the means to achieve other social benefits. There is a larger effort to promote democracy and transparency of local governments in the country, as part of the national action plan to fight corruption and the achievement of the Millenium Goals, which has had the support of support of the Paraguayan State, USAID, UNDP, European Commission along with civil society organizations that work in these topics such as: Tranparencia Paraguay, Alter Vida, CIRD, etc. The project would complement efforts in this sector, since greater access to information would empower citizens to demand their rights, improving their capacity to influence policy making at the local level. It is expected that trained correspondents will use the new technology to disseminate governmental actions to improve transparency. Also, the National Council of Science and Technology has slowly pushed forth educational activities to promote the use of new technologies, for which this project is based on expanding the need to educate the population on new technology with a strong hands-on approach and media campaign.

What do you guarantee will happen if you complete the activities in this proposal?

1)Baseline of stakeholders involved completed to measure progress and impact of project. 2) 17 Local News Centers focused on civic journalism established and operating with 3 trained personnel. Of these 17 news centers, 5 will pilot their own print edition of news from a citizen´s perspective distributed every 3 months. 3) 17 newly established local websites focused on civic journalism and using new technology to display their news to diverse stakeholders. These local websites will use multi-media to display stories. News updates will be sent directly to national and local contacts, as well as cellular phone users in Paraguay. 4) 51 rural and urban youth with strengthened capacities in civic journalism, the use of new technologies, and multi-media. A total of 18 workshops will be delivered with each of the 3 chosen beneficiaries from each news center in: Introduction and Advanced Civic Journalism, Use of New Technology and Multi-Media for Civic Journalism, News Correspondents, Rapid Survey Techniques, Democratic Values and Ethics in Journalism, Entrepreneurship and Fundraising. 5) Local news with a citizen´s perspective from 17 departments are strategically positioned in at least 6 national radios, 2 national newspapers, and 2 national television channels 6) Outreach and Communications campaign on the value of new technology for community building designed and disseminated annually. (this includes the creation of a video documenting the experiences of beneficiaries during the project) 7) A multi-media training program on civic journalism in Spanish and Guaraní adapted for on-line users and for people with disabilities. 8) 1 network focused on civic journalism for joint collaboration established among the 17 local news centers, journalists, and CSO´s involved. 9) Transfer of best practices and know-how between national journalists and local trainees. 10) Results of the 4 national surveys on civil society concerns disseminated through local news centers. 11) Local news stations establish alliances with local and international partners.

Lobbyist Link

Primary Contact Name

Ms. Barbara Bonifas

Describe your project

FollowTheMoney.org will create a 50-state database of all lobbyists and clients and mash it with political donor data to reveal power players in each state and let citizens and journalist see how campaign cash affects public policy.
The National Institute on Money in State Politics (FollowTheMoney.org) requests $125,000 to create the nation's first 50-state online database that identifies all state-registered lobbyists and their clients and is coded to business category to empower independent investigation. Other foundation grants will contribute $1 million to build and code the 50-state political contributions database the Institute builds each election. We will do a mash-up of the two resources for public access and let citizens and journalists and other researchers investigate the political funds elected officials accept from lobbyists and their clients.

Primary Contact Email

Organization or Business Name

National Institute on Money in State Politics

Who would want to use it and why?

Lobbyist Link will be of value for everyone concerned with special-interest influence in government, combining data from 50 states into a one-stop shop.

* Journalists can use the mash-up with political donors to get unbiased empirical evidence for investigation of influence in state policy.
* National and state reporters can use it to help keep government transparent.
* Public-interest groups can use it to identify clients lobbyists represent in testimony to committee hearings.
* Groups tracking government contracts can use it to check on influence in contract awards.
* Citizen journalists can use it to report on elected officials’ relationships with lobbyists to increase accountability.
* Voters can check candidate-lobbyist-client relationships to learn if they conflict or agree with their views on issues.

Why are you the best person or organization to develop this project?

Lobbyist Link is a natural extension of our work to make transparent special-interest influence in state elections and to inform debates on policy issues. We create and display at FollowTheMoney.org the nation’s only complete database of contribution records reported by all state-level candidates, ballot measure committees and political party committees each election. Complete for all states back to 2000, it includes 14 million records of $9 billion in contributions. The site attracts 6 million visits annually and has earned the trust of journalists in the states and academic researchers at the nation’s top universities for offering unbiased empirical evidence and reporting. RAND Corp. of Santa Monica endorsed the completeness and accuracy of the data in 2003. Lobbyist registration is often handled by the same state ethics, disclosure or elections agencies from which we collect campaign-finance reports. Using these existing relationships, we can efficiently collect information for 40,000 lobbyists and 50,000 clients each year – a massive task. Researchers will collect lists of lobbyists and clients from all 50 states and the data team will enter the information and check its accuracy. Researchers will then code clients consistent with contributor codes to facilitate subsequent data mash-ups with our political donor database. Researchers’ skills and experience in analyzing the political contribution data will ensure quality research and reporting for the lobbyist-client data produced under the project. Institute programmers pioneered development of political donor API windows and widgets and will provide their knowledge and expertise to the project. Our relationships with journalists at the nation’s largest newspapers and broadcast outlets will ensure the new tools are put to immediate use. Our major foundation general support and project grants total $1 million annually and will support development of the contributions database needed for the data mash-up. Altogether, the Institute offers a unique package for a Knight investment.

U.S. State

MT

Country

United States

What potentially bigger thing might happen if everything went perfectly and the stars all aligned?

The stars already appear to be favoring the Institute’s launch of Lobbyist Link. In October, the Institute hooked up with a Project Vote Smart API for legislative committee data. On Nov. 14, the Institute successfully finished a prototype API that mashes the Institute’s campaign-finance data with legislative committee rosters to form a tool that lets users see who sits on legislative committees in all 50 states, how much they raised total and, most importantly, how much they received in campaign cash from those who support or oppose bills in their committees. Access the prototype tool at: http://newweb.followthemoney.org/pvs/c-test.phtml. Lobbyist Link will add a valuable layer of information to this API mash-up so that a user, after selecting a committee and seeing how much specific interests or companies gave to lawmakers, can answer the question “How much did lobbyists give to these committee members?” and get a dollar figure and names. With this powerful tool, citizen reporters and the press will be able to quickly and accurately track lobbyist’s access to the public-policy process via campaign contributions. Lobbyist Link also will show how many lobbyists are at work in statehouses across the country for specific clients, such as Philip Morris and RJ Reynolds that continue to battle tobacco taxes, or pharmaceutical companies that are aggressively pursuing health-care legislation in the states. A continued alignment of the stars will result in groups in each state compiling lists of legislation of interest to them and mashing that data with Institute APIs, and linking legislation with earmarks or contracts. The stars will have aligned perfectly when Full-Circle Transparency has been achieved, when a citizen can see if a lawmaker has a personal stake in a company or industry, whether that industry has given him or her political contributions, whether that lawmaker is pressing legislation that would benefit the industry, whether industry lobbyists testify in front of the lawmaker and whether favorable legislation is approved.

How will you be able to measure whether or not your project has really made a difference?

Given past successes, we expect a 50-state database of lobbyists and their clients to be a valuable asset because of its uniqueness and accessibility. When paired with the Institute’s comprehensive campaign-contribution data, we expect Lobbyist Link to become a tool that is heavily used by those watching state elections and legislatures to see correlations in the actions of those with specific policy interests and outcomes. We will use Google Analytics and internal monitoring programs to track the use of Lobbyist Link. We’ve also contracted with M+R Strategic Services to develop protocols for tracking short and long-term impacts. The Institute regularly receives communications from users that document how our work affects their projects and adds substance to their news stories. Like so many Web-based organizations, the Institute relies on technology to tell us how what we’re doing is valuable and used, and thus making a difference. We are able to track the number of times specific pieces of information are accessed. We know that last year, for example, we experienced a 50 percent increase in the number of unique hits to our Web site, to more than 6 million from 4 million, and that users focus on the detailed state-data pages, averaging 14 page views each. That level of use translates into more newspaper articles that use the Institute’s data – more than 150 citations in 2007 alone so far – and in the use of the data by students and professors of politics and elections. More than 13 percent of the Institute’s traffic is from institutions of higher learning, led by MIT with 241,775 hits. Since the Institute launched its API methods, nearly 130 users have signed up for access. The pilot API user, Project Vote Smart, which combines the Institute’s campaign-finance information with its candidate voting records and other biographical information, has logged nearly 1.3 million “calls” for Institute information.

Requested amount from Knight News Challenge

$125000

What unmet need does your proposal answer?

Right now, information about lobbyists who are active at the state level and their clients is fragmented; reported 50 different ways to 50 different state agencies, and accessible only through a very time-consuming collection process. The Institute will combine the data into one place in a searchable format, thus meeting the ever-growing demand for information about people seeking to influence decision-makers. (The Center for Public Integrity years ago compiled lobbyist data, but has since stopped and is focusing on investigative reporting.) Further, by combining the lobbyist and client information with comprehensive campaign-finance data, the Institute will help citizen journalists, professionals and the public at large make the connections between financial support during elections and influencing policy debates during legislatures. Enhanced transparency is our ultimate goal. Lobbyist Link is a huge step in the right direction.

Total cost of project, including all sources of funding

$250000

What specific, unique opportunity do you see that will make this project more successful than others trying to fill that general

Timing is everything, especially in this case. The Institute plans to promote Lobbyist Link and other new information-analysis tools during Sunshine Week, March 16-22, 2008, with the assistance of Charles Davis, executive director of the National Freedom of Information Coalition, and others involved with coordinating the national effort. Unlike previous attempts to compile lobbyist and client information, the Institute takes a comprehensive approach that is informed by its experience compiling detailed campaign-finance data from 50 state disclosure agencies. (Center for Public Integrity compiled lobbyist data for a couple of years but stopped.) The goal of this approach is the creation of a verifiable and on-going tool that can be used by citizens and journalists investigating correlations between campaign finances and lobbying in the states. The Institute has spent nearly a decade building its valuable database of state-level political donors. We successfully launched our data onto the Web via APIs last year and have pioneered visual analysis tools that let users see campaign-finance trends, not just numbers. The successful mash-up of Project Vote Smart’s legislative committee data with our campaign-finance data provides an intersection from which to launch Lobbyist Link. Interest in the online legislative committee-analysis tool is already high. The addition of lobbyist and client information is a natural enhancement that is sure to attract a lot of attention

Expected amount of time to complete project (in whole years):

1years

How will people learn about what you are doing?

For more than a decade, the Institute focused on the news media as priority users of its data, analyses and reports, and as the primary way of disseminating our information. Over the years, we’ve developed first-name relationships with reporters at some of the largest newspapers in the country, and also some awfully good small ones. In the past two years, we expanded our priorities to include those in the academic community that could use our comprehensive data to perform complex electoral and legislative analyses. Here, too, the payoff has been some quality relationships with professors and researchers looking at issues as diverse as competitive districts, small-donor impacts and incumbency advantage to health-care legislation and labor union donating trends. Lobbyist Link will be informative to these tried-and-true users, and we will continue to foster these relationships and priorities as they ensure our data reaches high-value audiences. Specific to this project, the Institute will work with coordinators of Sunshine Week (March 16-22, 2008) to ensure that those most interested in accessing public information know about this unique, valuable tool. We’ve talked already with Charles Davis, executive director of the National Freedom of Information Coalition, about coordinating the national effort. During 2008, we also will reach out to groups working around fiscal issues in the states and public disclosure agencies, with the goals of providing quality analysis and tools to groups asking tough questions about the fiscal impacts of policies, and of providing our expertise and tools to state agencies struggling to understand how the Internet can make their jobs easier. With Ford Foundation funding, we’ve contracted with M+R Strategic Services to help the Institute hone its message and products to maximize our exposure during the 2008 elections, a time when the public is most sensitive to public debate and issues.

Do you have any other funding or investment? We’re interested in knowing who else is interested in your project.

The Institute receives general support funding from some of the largest foundations in the country to support the massive data-acquisition work the Institute undertakes every year: Pew Charitable Trusts has been with the Institute for several years and recently asked that we submit a three-year proposal at $200,000 a year, with the potential for $50,000 the first two years to expand outreach of our API and visual analysis tools. Ford Foundation recently asked the Institute to submit a proposal for fiscal year 2009 general support at $150,000 a year, with an additional $70,000 for fiscal year 2008 to fund an updated communications and marketing plan, which we’ve contracted with M+R Strategic Services to develop. Additional funding for the Institute comes from the Open Society Institute, the Rockefeller Brothers Fund and the Carnegie Corporation of New York. Recently, we’ve been asked to submit proposals to The California Endowment for health-care research and the Education Foundation of America for high school civics curriculum development. We’re also diversifying our funding sources by developing contracts for research, data and services with groups like AARP, the California Center for Public Health Advocacy and MAPLight.org. With new tools like Lobbyist Link and the on-line state legislative committee analysis, we hope to attract additional funding that will help us further expand transparency in state governmental and public policy processes, especially fiscal policy and impacts.

Are you working with anyone else to complete this project? If so, please give names and what they would do?

The Institute actively pursues collaborations wherever they add value to the data, online tools and analyses it offers. We work one-on-one with disclosure officials in each state to ensure that we’re getting complete information as it is filed with the states. Development of Lobbyist Link, though, is a project of the Institute exclusively. When completed, we will work with groups like Good Jobs First, state policy groups, Council On Governmental Ethics Laws and others to ensure that it is used and promoted broadly.

Who else is working in this area? How does your work fit into the larger context of work in this area?

The Center for Public Integrity compiled information on state-level lobbyists and their clients through 2005, but has since refocused its efforts on investigative reporting. CPI has used the Institute’s data in its award-winning investigations, and we hope to collaborate with CPI in the future if/when it pursues state-level investigative pieces. No other nonprofit group is attempting to compile an on-going, comprehensive, verifiable and accessible database of lobbyists and their clients. More importantly, no other group can link lobbyists and their clients with the Institute’s comprehensive database of campaign contributors.

What do you guarantee will happen if you complete the activities in this proposal?

With campaign-finance data for all state-level candidates, party committees and ballot measures from all 50 states in one place, we can guarantee that with the development of Lobbyist Link, the public will have access as never before to important information about lobbyists, their clients and others attempting to affect elections and legislation. Based on that, and the user base developed by the Institute over the past decade, we’re positive that the weight of this new information and tools for sifting and sorting through the relationships will dramatically increase the expectations of the public about what public information should be freely and easily accessible, and therefore pressure state agencies and lawmakers to continue moving toward total freedom of easily available public information. We strongly believe that as word of Lobbyist Link circulates, the public will become more involved in policing the actions of its lawmakers and encourage a new level of citizen journalism, one that itself strengthens the roots of our democratic system of government.